Inbound marketing

A hand with a magnet. This somehow represents the concept of inbound marketing...

As yesterday's post on Hubspot's Marketing Grader tool might have hinted at, I've been doing a lot of 'inbound marketing' work for clients recently. One of them is Prescription PR, who I actually blog for quite a lot (yes, as part of their inbound marketing strategy).

Funnily enough I wrote a blog post for Prescription today which is all is about the whole topic of inbound marketing - it's aimed primarly at musicians but the principles discussed apply to any business or organisation. The article explains the three key aspects of inbound marketing in depth and shows you how to apply them. 

If you're interested in learning more about this new-fangled approach to flogging stuff, you can check out the article on the Prescription website.