A friend of mine pointed me in the direction of a rather interesting tool recently: Tweetfavy. It’s a web application that allows you to grow your Twitter following in a clever, targeted…and, if we’re honest about things, slightly sneaky way.
It works like this:
1. You supply Tweetfavy with a list of keywords and phrases that are relevant to your product, project or website. This can include Twitter handles, hashtags or free text.
2. Tweetfavy automatically favourites a large number of tweets that contain your keyword and match your other criteria (for example, you can ask Tweetfavy to only favourite recent tweets, or ones made in a certain location).
3. A percentage of people who made these tweets will follow you back – and what’s more they should, in theory, be quite likely to be interested in your product (as they were tweeting using your preferred keywords in the first place).
What are the benefits of using Tweetfavy?
The pros of using Tweetfavy are fairly self-evident: you get more Twitter followers, and they are followers with an interest in the area that you’re operating in. The main down side is that you have no real idea what the Tweetfavy algorithm is favouriting on your behalf; and there is some seriously weird / illicit stuff on Twitter to worry about – your brand could take a reputational hit if you favourite the wrong sort of tweet (or one made by the wrong sort of user). To minimise the risk of this happening however, you can use negative keywords alongside your chosen target keywords – for example, you can ask Tweetfavy not to favourite any tweets that have saucy words in them. You can also ‘clean up’ your favourites periodically – i.e., ask Tweetfavy to ‘unfavourite’ everything it’s favourited recently.
Who should use Tweetfavy?
As much as I’m quite keen on the tool, if you’re a fairly established brand with an existing Twitter following, I’d probably avoid Tweetfavy: people will notice if you start favouriting by algorithm – and if the Tweetfavy algorithm favourites, for example, a racist tweet, this could cause you real headaches. Besides that, if you are an established business or somebody with a high profile, it is likely that you are attracting an ‘organic’ following anyway and don’t really need to grow it using algorithms.
However, those who are starting a brand new project from scratch could find Tweetfavy a seriously good tool for getting their Twitter follower count up. In my view the main beneficiaries of Tweetfavy are probably:
- new businesses that need to grow a Twitter following from scratch
- new bands and musicians who want to gain followers of similar acts.
The key word is ‘new’ – if you are starting from ground zero, you won’t have much of a reputation to risk; and your low follower count means that if you do favourite something a bit risqué, it’s unlikely to get spotted anyway.
How much does Tweetfavy cost?
There are three plans available:
- Starter ($9 per month): this gives you 7000 favourites, and 3 keywords
- Basic ($19 per month): this gives you 12000 favourites, and 7 keywords
- Professional ($29 per month): this gives you 18000 favourites, and 10 keywords
With all three plans you also get conversion analytics, which are pretty basic, and a two-week free trial is also available.
According to Tweetfavy, you can expect to get 140-420 new followers per month on the starter plan; 240-720 new followers per month on the basic plan; and 360-1080 new followers per month on the professional plan. This makes it cheaper, in my view, than using promoted tweets to gain followers.
One thing which I think would greatly enhance Tweetfavy is the addition of automated direct messaging – so, for example, when somebody whose tweet you’ve favourited ‘converts’ to being one of your followers, you can automatically send them a personalised thank-you message via DM. (Automated direct messages in Twitter are a bit of a controversial area, but my view is that done well, they have the potential to engage and generate business).
The bottom line
Tweetfavy is probably not for everyone; certainly not high-profile brands, who could easily get accused of spammy behaviour by using it. But it’s potentially a really powerful tool for startups that need to gain a Twitter following in a niche area. I suspect new bands and music artists in particular could get a lot out of the product.
Pros of Tweetfavy
- It allows you to build up a niche following quickly
- It’s arguably a cheaper way to gain relevant followers than using Twitter ads
Cons of Tweetfavy
- Its conversion analytics are very basic – it’d be very useful to see geographical information / demographics in the report
- Its approach to building a following is a little bit on the ‘spammy’ side
- No follow up direct messaging yet
If you’re interested in Tweetfavy, you can get a two week free trial here.