Gears - article about automating your business

Running a business is hard work: when you're not actually providing services or fulfilling orders, you're getting bogged down in admin tasks. Automating aspects of your business can save or free up a lot of time - meaning you can either make your business more profitable or actually get to  spend some time with your kids (you pick).

In this article we look at a few ways that you can automate aspects of what you do in a way that saves time and potentially generates more leads and, ultimately, profit.

1 Use online advertising

Using online advertising isn’t a free way to automate your marketing – but it can, when done well, be very effective in driving traffic to your site while you are busy doing something else. If you have some budget to put into Facebook, Twitter or Google ads, then it’s definitely worth experimenting with them to get more visitors to your site or social media profiles. Usually it's best to tie in some sort of lead generation initiative with this - i.e., use Google ads to point people to a form where they can download some free content or software in exchange for submitting their email address.

2. Use autoresponders

If you use an e-marketing tool like Getresponse or Mad Mimi to send out e-newsletters, then you have the ability to program in a sequence of automated ‘follow up’ emails to your subscribers. Everybody who signs up your mailing list can therefore automatically receive encouragements to follow you on social media; buy your products; attend an event and so on without you having to worry about scheduling e-newsletters in automatically. You’ll find some more in-depth information on autoresponders here.

3. Use an RSS feed to disseminate content

If you have a website worth its salt, it will contain a blog with an RSS feed. This RSS feed can be used to power all sort of stuff automatically – if you set things up correctly, your RSS feed can:

  • convert your blog post into an e-newsletter which goes out to your mailing list every time you add a new entry
  • share your new posts on Twitter, Facebook and other social media feeds
  • allow others to display links to your articles on their websites which are automatically updated every time you post new content
  • ‘ping’ news services and blog directories with new content
  • display your new posts to anyone using an RSS reader.

All this helps anything you publish on your website's blog travel further - automatically

4. Take advantage of search algorithms

Algorithms are constantly trawling the web, sifting through sites and picking the best ones to place at the top of search results. Setting up your website in a way that gives it the best chance of being automatically discovered by one of these algorithms means that you may end up on the receiving end of a lot of web traffic without much effort. For some information on how to optimise your site correctly for search engines, you can read our SEO tips here.

5. Split test your content

You can use split testing to test what content works best for your business. Whether you want to find out which version of your website works best, what subject header for an email generates the most opens, or what kind of landing page generates the most leads, A/B tests can automatically ask the question and give you the answers.

A/B testing tools work by

  1. showing two different versions of a web page or email to a sample of your visitors / subscribers
  2. evaluating which generates the most engagement (be that in terms of how long people stay on a website or how many people open an email)
  3. automatically rolling out the best performing version of your content to the majority of your web visitors or subscribers.

Most e-newsletter tools allow you to split test out of the box; for running A/B tests on websites, check out Unbounce or Instapage.

6. Use Hootsuite to post social media content automatically

If you know that you’re going to be too busy to post on social media during a certain period, you can use tools like Hootsuite to schedule posts in advance – on multiple networks –so that the posts still magically appear even whilst you’re doing something else.

7. Use growth hacking tools to boost your Twitter following

Getting a decent-sized Twitter following is an arduous task - but there are ways that you can speed the process up a bit, by using 'growth hacking' tools such as Tweetfavy or Crowdfire. Tweetfavy grows your Twitter following in a slightly cheeky way by favouriting thousands of tweets based on keywords you supply - a small percentage of the owners of these tweets will follow you back, thus growing your Twitter following automatically. Crowdfire offers tools that allow you to unfollow inactive accounts and schedule automated direct messages to new followers.

Not convinced yet?

Not convinced by the power of automation yet? Well, you’re probably reading this post because one of three things happened:

  1. A search engine or social media algorithm automatically decided that you should.
  2. Our e-newsletter system automatically sent you an email about it.
  3. Our RSS feed and an automated tweet sent news of the article’s existence to the Twittersphere.

Get automating...


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