Ecommerce platform reviews

Below you’ll find links to our key ecommerce platform reviews and comparisons. We exhaustively test and compare leading online store builders like Big Cartel, BigCommerce, Ecwid, Shopify, Squarespace and Wix — so you don’t have to!

New to ecommerce? We have some useful guides to help you get started! Check out our ecommerce platforms buyer’s guide, our ecommerce glossary, our introduction to dropshipping and our tips on making an online store to get a better understanding of how to sell effectively online.


Big Cartel


BigCommerce

Video: BigCommerce Review

In this BigCommerce video review, we spell out the five key reasons why you might want to use the platform, and the five key reasons why you might want to avoid it.

Video: BigCommerce vs Shopify

Style Factory’s Matt Walsh puts BigCommerce vs Shopify head-to-head in a detailed video comparison of the two platforms.


Ecwid

Video: Ecwid review

Our video review of Ecwid highlights the pros and cons of an ecommerce solution that promises to turn any site into a store.


Printful

Printful Pricing (2024 Guide)

In this Printful pricing guide, we break down all the various costs and discounts you can expect to encounter when using the service.

Printful vs Teespring (now Spring)

Printful vs Teespring — which of these popular print-on-demand solution is better for your business? We help you find out.

Video: Printful review

In this Printful review video, we show you 7 key pros of using the platform and highlight 4 reasons why you might want to think twice about it.


Shopify

Video: Shopify Review

A video review of Shopify — 8 key pros and 7 key cons of using the platform to build an online store.

Video: Wix vs Shopify comparison

In this Wix vs Shopify video comparison, Matt Walsh from Style Factory puts two of the web’s leading website building platforms to the test.

Video: WooCommerce vs Shopify

Video comparison of WooCommerce vs Shopify — a simple summary of the key pros and cons of both platforms.

Video: Shopify vs eBay (2023)

In this Shopify vs eBay video review, Style Factory’s Matt Walsh explores the relative pros and cons of both ecommerce platforms.

Video: Shopify vs Amazon (2023)

Watch our video review of Shopify vs Amazon to discover when and why to use Shopify over Amazon — and vice versa!

Video: BigCommerce vs Shopify

Style Factory’s Matt Walsh puts BigCommerce vs Shopify head-to-head in a detailed video comparison of the two platforms.


Squarespace

Wix vs Squarespace (2024) — Which is Better?

In-depth Wix vs Squarespace comparison that outlines all the key differences between two of the best-known website builders available. Which platform is better for your business?

Video: Squarespace Review

Our Squarespace video review highlights 5 key pros and 5 key cons of using the platform to build a website or online store.


Webflow


Wix

Wix vs Squarespace (2024) — Which is Better?

In-depth Wix vs Squarespace comparison that outlines all the key differences between two of the best-known website builders available. Which platform is better for your business?

Wix Review (2024) — The Key Pros and Cons

In our Wix review, we explore all the pros and cons of this leading website builder. Find out how Wix performs when it comes to usability, SEO, ecommerce, email marketing and more.

Video: Wix vs Shopify comparison

In this Wix vs Shopify video comparison, Matt Walsh from Style Factory puts two of the web’s leading website building platforms to the test.

Video: Wix Review

This short video review of Wix highlights the key pros and cons of one of the most popular website building tools available.

Video: Wix vs WordPress

A Wix vs WordPress video comparison that highlights the key reasons to use Wix over WordPress, and the key areas where WordPress wins.

Video ecommerce reviews

Video: Printful review

In this Printful review video, we show you 7 key pros of using the platform and highlight 4 reasons why you might want to think twice about it.

Video: Shopify Review

A video review of Shopify — 8 key pros and 7 key cons of using the platform to build an online store.

Video: Wix vs Shopify comparison

In this Wix vs Shopify video comparison, Matt Walsh from Style Factory puts two of the web’s leading website building platforms to the test.

Video: Shopify vs eBay (2023)

In this Shopify vs eBay video review, Style Factory’s Matt Walsh explores the relative pros and cons of both ecommerce platforms.

Video: Wix Review

This short video review of Wix highlights the key pros and cons of one of the most popular website building tools available.

Video: Wix vs Squarespace

Our video comparison of Wix and Squarespace highlights the pros and cons of two of the most popular website building tools available.

Video: BigCommerce Review

In this BigCommerce video review, we spell out the five key reasons why you might want to use the platform, and the five key reasons why you might want to avoid it.

Video: Squarespace Review

Our Squarespace video review highlights 5 key pros and 5 key cons of using the platform to build a website or online store.

Video: Ecwid review

Our video review of Ecwid highlights the pros and cons of an ecommerce solution that promises to turn any site into a store.

Video: BigCommerce vs Shopify

Style Factory’s Matt Walsh puts BigCommerce vs Shopify head-to-head in a detailed video comparison of the two platforms.

Video: Wix vs WordPress

A Wix vs WordPress video comparison that highlights the key reasons to use Wix over WordPress, and the key areas where WordPress wins.

More ecommerce reviews and resources

Ecommerce A-Z

If you’re confused by ecommerce, help is at hand! Check out our A-Z glossary of ecommerce terms for simple explanations of some of the most frequently-used phrases in ecommerce.

Ecommerce statistics

Our comprehensive overview of ecommerce statistics gives you a wealth of key data about the world of online selling.

Resource hubs

We have some new resource hubs available to help you learn more about key website building and ecommerce tools:

These contain a lot of useful product guides, comparisons and tutorials.

Starter guides