Video: Increasing Site Visibility on Google

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Video transcript

Hi everyone, it’s Matt here from Style Factory. Today I’m going to show you how to make your website more visible on Google search results.

So stay tuned to discover 7 key steps you can take right now to improve your Google search rankings.

But before I get started, a quick reminder to subscribe to our channel and click the notifications bell. This will give you easy access to all our SEO, web design and ecommerce resources in future.

Right, let’s dive in.

One — register your site with Google Search Console

Google Search Console is a free service that allows you to submit your website to Google for indexing. Once you’ve done that, Google will know that your site exists and can start including its content in search results.

You can also use Search Console to check if Google is having any problems crawling your website, and identify aspects of it that can be improved from a technical SEO point of view.

Two — register your site with Google Business

Google Business is a service that lets you add your business to Google Maps. Creating a Google Business profile for your business can give you a quick and easy SEO win.

By creating your profile, you’ll help your site or store appear more frequently in local search results.

Three — identify the best keywords to use

In order to improve your website’s visibility on Google, and increase the amount of organic traffic to it, you need to ensure that you’re using keywords on your site that people are actually searching for. This involves a process called keyword research.

You can perform keyword research with an SEO tool like Ahrefs or Semrush — check out the links in this video’s description for more details on how to use these products.

The main trick with keyword research is to identify phrases that have a high search volume, but are not too hard to rank for.

Four — create great content

Once you know what the right keywords to use are, it’s time to create some great content around them. In most cases, this means writing about topics in considerable depth, and ensuring that your content satisfies key user queries about them.

As part of this process, look at what’s already ranking highly for a particular search term, and craft your content so that it is bigger and better than the number one search result.

Five — ensure that your on-page SEO is strong

Every time that you create a page or post on your site, you need to format it in a way that search engines can easily understand. This means ensuring that your on-page SEO is strong.

There’s a few things you need to do here.

First, make sure that you create a compelling page title.

In search results, this is the clickable part of each result. Put your target keyword near the start of your title, and keep titles relatively short and to the point.

Next, craft an engaging meta description.

A meta description is the text that’s often presented in search results as the main summary of the content. As with page titles, remember to use your target keywords in your meta description.

Then, check that you’ve used headings properly throughout your text.

These are the ‘signposts’ that guide readers through an article, but they are also used by search engines to categorize your content accurately.

Finally, create a URL for your page that has a simple structure.

Aim to create short URLs that include your target keywords and are easy for humans and search engines to understand.

Six — ensure that your site is mobile friendly and loads quickly

Google prioritizes sites that display correctly on mobile devices in search results. So make sure that you are using a website building tool that produces responsive, mobile-friendly websites.

Google also gives preferential treatment to websites that load quickly. So make sure you always use a fast hosting provider and a website building platform that lets you create speedy websites.

Seven — build backlinks to your site

A backlink is a link from somebody else’s content to yours, and generally speaking, Google treats each backlink to your site as a vote for your content. So the more backlinks that you can earn for your pages or posts, the better they will typically rank in search results.

Getting a significant number of backlinks usually involves reaching out to other website owners and asking them to link to you.

Remember however that buying backlinks is technically against Google’s webmaster guidelines, so tread carefully here.

So that’s it! I hope these tips help you to improve your search rankings.

To get all our latest YouTube content on SEO, make sure you take a moment to like this video, hit the subscribe button and click the notifications bell.

And if you’re interested in learning even more about how to boost your rankings, check out the free Style Factory SEO tool kit, which contains a host of useful resources including downloadable cheatsheets and extended free trials of popular SEO apps. There’s a link to this in the video description.

Finally, if you have any questions about SEO, just leave them in a comment below this video. We read them all and will do our best to help.