How to Recover from a Google Core Update
An in-depth look at what a Google core update is, why it might have negatively affected your rankings, and what you can do to recover.
SEO tips and resources
Below you’ll find Style Factory articles containing tips on how to carry out a successful search engine optimization project. For more SEO resources, check out our free SEO toolkit.
Moz Pro Free Trial — How to Get 30 Days Free Access
In this post, we show you how to get a Moz Pro free trial that gives you access to all the platform’s premium features for 30 days.
Zero Click Content — What Is It? And Why Does It Matter?
In this post we discuss what zero click content is, how to produce it and how a marketing campaign focused on creating it can help your business.
Overcoming Google’s Helpful Content Update: Is Branded Search the Answer?
In this post, we discuss how a solution to the problems caused by Google’s controversial Helpful Content Update may lie with branded search.
Wix SEO Guide — An Essential Checklist for Optimizing Your Site
13 simple tips on how to improve the SEO of your Wix website.
How to Add Schema Markup to a Squarespace Site
In this post we show you how to add schema markup to a Squarespace website — and help search engines and users better understand your content.
How to Speed Up a Squarespace Site — Simple Checklist
How to speed up a Squarespace site — eight key tips on how to make your Squarespace website load faster and perform better in search results.
Squarespace SEO — Key Tips and Checklist
Squarespace SEO Checklist — 17 easy-to-follow steps you can take to make sure your Squarespace site ranks highly in search results.
Shopify SEO — The Essential Checklist
Style Factory’s in-depth guide to optimizing a Shopify store for the major search engines.
BigCommerce SEO — 10 Essential Tips
BigCommerce SEO — an in-depth guide to making a BigCommerce store rank highly in search results.
How to Increase Blog Traffic — The Key Steps to Getting More Readers in 2025
In this article, we share 14 simple ways you can increase traffic to your blog posts — and fast!
10 Free SEO Resources for 2025
In this post we share 10 free resources and tools that will help improve your understanding of SEO and increase the visibility of your site in search engines.