Aweber vs Getresponse - a detailed comparison of two leading e-newsletter creation tools

Aweber vs Getresponse

In this post we look at Aweber vs Getresponse, so that you can make an informed decision on which of these email creation and sending tools is best for your business.

What do Aweber and Getresponse do?

Aweber and Getresponse are tools for hosting your mailing list, creating attractive e-newsletter templates and sending e-newsletters out to your subscribers. They also allow you automate your communications to subscribers via ‘autoresponders’. These are used to provide subscribers with e-newsletters from you at pre-defined intervals – for example, immediately after they sign up, a subscriber might receive a simple welcome message from your business; a week later they could receive a discount voucher for some of your goods; three weeks later they could receive an encouragement to follow you on social media etc. That’s just the tip of the iceberg though: e-newsletter tools like these allow you to do a lot of other funky stuff, some of which will be discussed in more depth below.

Pricing

Getresponse is generally a winner over Aweber when it comes to pricing, particularly if you are operating a list with less than 1000 email addresses on it. At the ‘starter’ plan end of the spectrum, using a mailing list of up to 1000 email addresses costs $15 with Getresponse, as opposed to $29 with Aweber; at the more expensive end, there is less of a difference: hosting 25,000 email addresses with Getresponse will set you back $145 while Aweber charge $149 for the same quantity. The intermediate plans generally work out cheaper with Getresponse.

Various - and significant - discounts are available with both systems if you pay on a yearly basis (Aweber offer some discounts for quarterly payments too). But ultimately if you are deciding whether to plump for Aweber and Getresponse purely on cost grounds it will generally work out a bit cheaper to pick Getresponse (at least until you have 25k subscibers).

Templates

This is a pretty subjective area, but for me Aweber’s templates look a bit better than Getresponse’s. And there are more of them (about 600 vs 500 respectively). Getresponse’s templates look fine – and are fairly easily editable – but they’re just, well, a bit boring and slightly dated-looking; Aweber’s templates are slightly more visually appealing and, for my money, usable for a wider range of marketing applications. All that said, the gap in quality is by no means huge and unless there is an Aweber template that you are mad about, you should be able to find something similar enough in Getresponse’s arsenal (particularly if you are prepared to tweak the template a little bit).

Up until fairly recently Getresponse had an important edge over Aweber when it came to the technical aspect of their email templates because they were responsive (i.e., they adjusted themselves automatically to display nicely on any device) whereas Aweber's weren't. Fortunately Aweber have now rectified this situation and you can enjoy responsive templates on both platforms.

Key features

Getresponse and Aweber offer a similar feature set, the key ones being:

  • Ability to capture data and host mailing lists (you get a little bit of HTML code that you can insert on your site or social media profiles to capture email addresses)
  • A wide range of predesigned e-newsletter templates
  • Autoresponder functionality which allows you to send automated e-newsletters at pre-defined intervals to subscribers after they sign up
  • Statistics on the percentage of subscribers that are opening your emails, clicking links or unsubscribing
  • RSS to e-newsletter functionality (useful for automatically sending your blog posts to subscribers on your mailing list)
  • Easy-to-use message builders that allow you to create and edit e-newsletters without coding
  • Integration with various third-party sites/tools (for example, online shopping services such as Amazon Payments, Paypal  and Google Checkout or CRM tools like Capsule and Salesforce) - this allows you to add customers to mailing lists at the point of sale, for example, or use Aweber and Getresponse to send e-newsletters to customers on your CRM system.
  • Responsive email templates.

Importing data

Up until recently Getresponse was a much better option for those wishing to create email marketing campaigns using an existing list, because when you imported your own mailing list to Aweber, your subscribers could not join a list without reconfirming their subscription – with predictable results. Thankfully they've now changed their approach and Aweber customers can import their own data (albeit after they've answered quite a lot of questions about its source).

Integration with other systems

One area which Aweber arguably has an advantage over Getresponse is in its integration with third party sites – whereas both tools offer a wide range of integrations with other sites (Paypal, Amazon Payments etc.) a lot of the Getresponse integrations involve seting up a Zapier ‘zap’ to make them work. This is not madly complicated, but I feel that less technically minded users may appreciate that Aweber offers a few more ‘out of the box’ – and slightly easier – ways to integrate your mailing list with third party tools.

Split testing

Split tests allow you to try out different versions of your emails on segments of your data and send the best performing one out to the rest of your database. Getresponse comes out slightly ahead when it comes to split testing - it allows you to test up to 5 variants of e-newsletters to Aweber's 4. Both Getresponse and Aweber offer more comprehensive split testing functionality than their rival Mailchimp, which essentially only allows you to do a one simple A/B test and only involving subject header, sender, or send time - Aweber and Getresponse don't have any such restrictions, allow you to test entirely different versions of your email out on your data.

Landing page creation

One area where Getresponse currently has a clear edge over Aweber involves landing pages. Landing pages or 'squeeze pages' are web pages that are designed with one thing in mind: data capture. They typically contain a form, some attractive images and a small amount of text spelling out the benefit of submitting your email address - it's generally better to use landing pages for online ad campaigns over a form that sits on your website, simply because they are optimised for capturing data (as they contain less content to distract users).

Getresponse's Landing Page Creator - a drag and drop editor for creating 'squeeze pages'

With Getresponse you get a landing page creator out of the box, which allows you to make use of various templates and a drag and drop editor to create a strong landing page. By default each account has the landing page editor available, but unless you pay for the fully-featured add-on ($15 per month) you get limited functionality: you can only create one landing page, and only 1000 views per month of it are permitted.

Purchasing the Getresponse landing page creator add-on however allows you to display landing pages to an unlimited number of viewers and crucially, do A/B testing too, where you can try out different versions of your landing page with the system automatically rolling out the best performing one to the majority of your site visitors (thus maximising the number of signups).

You can do similar things with Aweber, using a variety of third party tools or by manually coding your landing page and inserting an Aweber form in - it's just not as straightforward as with Getresponse, and it can be rather expensive (for example, using landing page creators Unbounce or Instapage to create your landing pages for Aweber can set you back anything from $29 to $179 per month).

Support

Support for both Aweber and Getresponse is comprehensive. Both services offer phone support, live chat and email support. Getresponse has an edge when it comes to live chat support - it is available 24 hours on working days (Aweber's is available from 8am to 8pm ET on Monday to Friday / 9am-5pm ET on Saturdays and Sundays). Getresponse's phone support hours are 9am-5pm ET, Monday to Friday; Aweber's phone manning is better as it is available at the weekend (the hours for Awber's phone support are the same as for their live chat). It's not clear from either the Aweber or the Getresponse website what hours email support is available during.

Aweber offer toll free phone support in the US, which could be important if you are going to be making long technical support calls (it's not clear what Getresponse's phone charges, if any, are).

Free trials

Both Aweber and Getresponse offer a free one-month trial. If you want a free trial of Aweber, you should note however that you'll need to enter credit card details before you can avail of it.  The free trial of Getresponse, on the other hand, doesn't require your card details in advance (I much prefer the latter approach because the risk of getting charged for a product you don't want after a free trial expires is lower). 

Which is better, Aweber or Getresponse?

Both Aweber and Getresponse offer a good range of tools to help you create, maintain and communicate with an email database; even if you’re not all that technically minded, you shouldn’t have too much difficulty using either to manage your e-communications. As with all my comparison reviews, I always advise potential users to try before they buy, simply because – normally speaking – free trials of the products under discussion are readily available and you may find that one tool has particular features that suit your business needs which you can’t find in the other. 

Up until quite recently I was recommending Getresponse over Aweber, because it was offering responsive email design and straightforward importing of contacts and Aweber wasn't; however, recent changes to Aweber have made it much harder to recommend one product over the other because both now offer a very similar feature set. The main reasons to pick Getresponse over Aweber are:

  • the fact that you can sign up to a free trial without entering credit card details
  • it is more competitively priced
  • it offers better split testing
  • it comes with a built-in landing page creator

The main reasons to pick Aweber over Getresponse would be that the templates are arguably a bit more attractive and it integrates a bit more easily with other systems.

Alternatives to Aweber and Getresponse

There are quite a few alternatives to Aweber and Getresponse out there, including Campaign Monitor, Mad Mimi, Mailchimp, and iContact. You'll find some of our other comparison reviews below.


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