Canva Statistics — All the Key Facts and Figures

In this Canva statistics overview, you’ll find all the key facts about the increasingly popular design tool — data on userbase size, the company’s revenue, location of users, website traffic and much more…

How many people use Canva?

• Canva is used by 240 million people each month. Canva reached the significant milestone of 100 million monthly active users in October 2021, gaining an additional 10 million users by the end of 2022. (Source: Canva.)
• In terms of the growth of the platform, in 2019, Canva reported that it had approximately 24 million monthly users; this increased to 40 million in 2020 and then to 60 million in 2021. By March of 2022, Canva reported 75 million users, before hitting the 100 million mark on 12 October 2022. The total number of Canva users now stands at 240 million. (Source: Canva.)

• Among Canva’s 240 million users, it is estimated that there are least 800K teams paying for a ‘Canva Business’ subscription (formerly Canva Teams). (Source: Fast Company.)
• Canva is slightly more popular with female users than male ones — 59.35% of Canva users are female and 40.65% are male. (Source: Similarweb.)

Where are Canva users based?

• Canva is is used by people in over 190 countries around the world, meaning that Canva is used in 97.4% of the world’s nations. (Source: Canva and Worldometer.)

Where is Canva most popular?

• Canva is most popular in the United States, from where it receives 16.8% of its traffic — over 164 million visits per month across all devices. Canva is also extremely popular in Brazil and India, which provide 7.69% and 6.59% of all visits to Canva’s website. (Source: Semrush.)
• Canva is ranked the 114th most visited website in the United States. (Source: Similarweb.)
• Canva is in the top 100 most visited websites in at least 61 countries. It receives a significantly high proportion of web traffic in the Philippines — it is the country’s 29th most-visited website. (Source: Similarweb.)
• In its founder Melanie Perkins’ home country of Australia, the canva website receives 3.8 million monthly visits. (Source: Semrush.)
• Four of the top ten Canva countries are located in Central and South America (Mexico, Brazil, Colombia and Peru); three countries are located in Asia (Philippines, India and Indonesia); and three countries are in Europe (France,Spain and the UK). (Source: Semrush.)

How old are Canva users?

• Over 58% of Canva users are aged between 18 and 34 years old. (Source: Similarweb.)
• The largest age group of Canva users is 25-34 year olds — they account for 28.11% of all Canva customers. The second largest group is users aged 18-24, who make up over a fifth of the platform’s users — 21.07% in total. (Source: Similarweb.)
• 5.63% of Canva users are aged 65 and over. While this may seem like small percentage, it nonetheless means that over 13.5 million people of retirement age create designs with Canva. (Source: Similar Web.)

How many students and teachers use Canva?

• ‘Canva for Education‘ is used by over 100 million teachers and students in classrooms around the world. (Source: Canva.)
• ‘Canva for Education’ is most popular in the US, Brazil and Mexico. (Sources: Canva and The Global Economy.)
• Canva for Education is used in more than 800K schools across 16,000 school districts. (Source: Canva.)
• Canva for Education has been used to create over 1.5 billion educational designs. (Source: Canva.)

• There are over 95,000 education-specific templates available in Canva.

How many nonprofits use Canva?

• Over 700,000 nonprofit organisations (with over 800K staff between them) use ‘Canva for Nonprofits’ in their design work. ‘Canva for Nonprofits’ user numbers more than doubled between July 2021 and July 2022. (Sources: Canva and Canva.)

• Notable non profits using Canva include Amnesty International, the UNHCR and the World Wildlife Fund and the Red Cross. (Source: Canva.)
• Since Canva for Nonprofits was launched in 2020, over 150 million designs have been created by its users. (Source: Canva.)
• The Canva for Nonprofits Facebook community has 44K members. (Source: Facebook.)

How much does Canva give to charity?

• Canva is a member of the Pledge 1% initiative, a philanthropic program that encourages companies to give 1% of equity, time, product and profit to communities and charitable causes. (Source: Canva.)
• In 2021, Canva founders Melanie Perkins and Cliff Obrecht pledged to donate 30% of their equity in Canva to good causes via the ‘Canva Foundation’ organisation.
• Canva has a partnership with the GiveDirectly charity and is on the record as having given $10 million in cash donations to beneficiaries Malawi; $183K to the Aussies for Afghanistan Appeal; and $1million to UNHCR, Save The Children Ukraine, Tabletochki, UNICEF, other charities working with people impacted by the war in Ukraine. (Source: Canva.)
• In addition to its $1 million in donations towards Ukraine relief, Canva has a gift-matching policy, where it matches Ukraine relief contributions by its staff (for donations up to $5K). To date, Canva’s staff has donated $203K towards Ukraine relief efforts. (Source: Canva.)
• Canva has planted more than 4 million trees over the last 2 years as part of its ‘One Print, One Tree’ initiative. (Source: Canva.)
• Canva employees — aka ‘Canvanauts’— pledge over 93,000 hours per year in volunteering activities.

What industries is Canva popular in?

• According to research carried out by Enlyft, companies in the higher education sector are the largest users of Canva, representing 15% of all Canva companies. (Source: Enlyft.)
• Nonprofit organisations and marketing companies also make up a significant slice of Canva’s industrial userbase, accounting for 6% and 5% of Canva companies respectively. (Source: Enlyft.)
• Computer software and Internet companies reportedly make up a little over 10% of all companies using Canva. (Source: Enlyft.)

How many Fortune 500 companies use Canva?

• Canva is used by around 90% of Fortune 500 companies, which amounts to 450+ of the United State’s largest companies . (Source: Fortune)

• Fortune 500 companies that use Canva include FedEx, L’Oréal, Salesforce, Coca-Cola, McDonalds, Nike, Zoom, Meta, Sony and Danone. (Sources: Canva and Fortune)

What companies has Canva acquired?

• Canva has acquired eight companies so far: Zeetings (2018), Pexels (2019), Pixabay (2019), Smartmockups (2021), Kaleido (2021), Flourish (2022), SlidesCarnival (2023) Affinity (2024), Leonardo AI (2024), MagicBrief (2025). (Source: Crunchbase.)
• Canva’s 2022 acquisition of London-based data visualization tool ‘Flourish’ was made for an undisclosed sum. At the time of the acquisition, Flourish had over one million users who had made 10+ million visualizations with the tool, clocking up over 21 billion views for Flourish visualizations in total. (Source: Canva.)
• Canva’s acquisitions of the two stock photography companies Pexels and Pixabay were used to increase the free and premium stock images available to Canva users.
• The 2021 acquisition of Kaleido enabled Canva to roll out its background removal tool to its paid users. This tool was implemented within the Canva editing interface, allowing users to remove backgrounds in both photographs and video at the push of a button. (Source: Techcrunch)
• Canva’s 2024 acquisition of UK-based Affinity — the professional design software suite behind Affinity Designer, Photo and Publisher — has now evolved into a full relaunch of the tools under Canva’s ownership. Affinity, which is used by more than three million creative professionals, has been reintroduced with a new free tier, making its pro-grade vector, photo-editing and page-layout capabilities accessible to a much wider audience.The Affinity team of around 90 staff has now fully integrated into Canva, and the company is in the process of weaving Affinity’s underlying technology and workflows into its broader platform. The move signals Canva’s intent to serve both everyday creators and high-end design professionals, with Affinity forming the backbone of its more advanced creative toolset. (Source: Canva.)
• In July 2024, Canva announced its acquisition of Leonardo.AI, a leading generative AI platform, for a reported $320 million. Founded in late 2022, Leonardo.AI quickly gained traction with over 19 million users and more than one billion images created using its advanced tools. Canva pursued the acquisition to integrate Leonardo.AI’s Phoenix foundational model into its platform, enhancing its Magic Studio products, including the Magic Media image and video generator. This move aligns with Canva’s mission to democratize design by providing more powerful and intuitive tools for users, solidifying its position as a leader in design and visual communication. (Source: Canva.)

How many designs have been created with Canva?

• Over the 11+ years since Canva’s launch in 2013, it has been used to create more than 30 billion designs, at least 15 billion of which have been made over the last two years alone. (Source: Canva)
• According to the company, over 38.5 million designs are created with Canva every day — which means that an average of 445 designs are created with the platform every second. (Source: Canva.)
• The most popular font in Canva is ‘Arimo’ — it has been used in more than 13.5 billion designs. (Source: Canva.)

How many Canva presentations have been created?

• Canva users have created 1 billion presentations and slide-shows (Source: Canva.)
• In addition to presentations, 160 million infographics, 200 million business cards and more than 15 million charts have been created in Canva. (Source: Canva.)

How many videos have been created with Canva?

• Since Canva added a video editing tool to its feature set in 2021, more than 1 billion videos have been created through the platform (Source: Canva.)

How many stock images does Canva contain?

• Ascertaining the exact number of stock images in Canva is difficult because Canva only provides totals for its stock assets collectively. These stock assets include photos, videos, audio and graphic elements. Across these four stock asset types, Canva claims there are more than 100 million design elements available for use in its platform. (Source: Canva.)
• Canva owns two stock photo websites — Pexels and Pixabay — which between them provide users with over 3.5 million photos. Assuming most of the photos from these two sites are available within Canva, and adding these totals to other images in Canva’s stock media library, the actual numbers of stock photos in Canva can be estimated at at least 4 million. (Sources: Pexels, Pixabay and Canva.)

How many stock videos does Canva contain?

• Canva’s media library contains over 6 million SD, HD and 4K stock video clips for use in Canva projects. (Source: Canva.)

How many templates does Canva contain?

• There are over 3.6+ million templates available on the Canva platform, 2+ million of which are available to free Canva users. There are currently 200,577 marketing templates, 26,498 presentation templates, 92,331 education templates, 294,949 business templates, and around 16,868 video templates available. There are also hundreds of thousands of social media templates covering platforms such as Instagram (870,257), Facebook (247,225), TikTok (4,026), WhatsApp (13,614), YouTube (42,879) and many more. (Source: Canva.)

How many Canva apps are there?

• Canva’s app store contains 904 apps including integrations for Google Photos, Dropbox, Mailchimp, Slack, and a wide range of photo effects and image enhancement apps. (Source: Canva.)
• In addition to apps and integrations within the Canva interface, Canva has been integrated to other ‘software as a service’ tools. For example, users of AWeber’s email marketing service can use Canva to design email newsletters directly within the AWeber interface. (Source: AWeber.)

How many people visit the Canva website each month?

• Semrush estimates that there are 980 million unique visitors to the Canva website each month.
• There are an estimated 121.4 million links pointing towards the Canva website. (Source: Semrush.)

Where does Canva website traffic come from?

• It is estimated that 69.66% of traffic to the Canva website comes is ‘direct’ traffic, with another 26.45% of traffic coming from organic search. (Source Similarweb.)
• Around 39% of of social media traffic to Canva comes from YouTube, 21% from Facebook and 11% from WhatsApp. (Source Similarweb.)

How much does Canva cost to use?

• Canva has three main pricing tiers: ‘Canva Free,’ ‘Canva Pro’ and ‘Canva Business’.

• Canva Free is (unsurprisingly) free to use. It comes with 1.6+ million free templates, 4.7+ million free photos and graphics and 5BG of cloud storage.
• A Canva Pro subscription costs $15 per month or $120 per year. This plan provides individual users with the full set of Canva’s 141+ million stock assets, 3.6+ million templates, 100GB of cloud storage, the ability to create 5 brand kits, and premium features like background removal, magic resize and enhanced exporting options.

• ‘Canva Business’ (formerly known as ‘Canva Teams’) comes with the same features as ‘Canva Pro’ but includes additional collaborative features such as shared folders, template locking, approval workflows, task assigning, activity logging, 100 brand kits and 500GB of cloud storage. ‘Canva Business’ costs $20 per user per month, or $200 per year of paying annually.

How many people use Canva on mobile?

• It is estimated that Canva’s mobile app has been downloaded over 100 million times from the Google Play Store. (Source: Canva.)
• The Canva app is rated at 4.9 stars out of 5 on the Apple app store and 4.8 out of 5 on the Google Play Store. (Source: Apple and Google.)
• 15.89% of Canva users access the platform via mobile devices, with 84.11% using it on desktop devices. (Source: Similarweb.)
• Canva launched an iPad app in 2014 and followed up with an iPhone app two years later in 2016. Canva reports that more than 23 designs are created on these iOS two apps every second of every day. (Source: Canva)

What is Canva’s net worth?

• Canva is currently valued by some of its investors at around $42 billion dollars. (Source: Reuters.)
• Canva shares were reported to be worth $1,680 at the time of its last funding round in September 2021. (Source: Financial Review.)
• Canva had its first profitable year in 2017, during which its userbase grew to 294K paying customers. (Source: Wikipedia.)

What is Canva’s revenue?

• Canva revenue is currently estimated at $2.5 billion per year — and the company has now been proftable for seven years. (Source: Canva.)

How much funding has Canva raised?

• Canva has raised $2.5 billion from investors over 14 funding rounds since it was founded in 2013. (Source: Crunchbase.)

• Back in 2012, Canva’s founders were rejected by more than 100 investors and venture capitalists before eventually securing $3 million in funding to start building the company. (Source: Fast Company.)
• Subsequent funding rounds included injections of $40 million in 2018, $155 million during 2019, $60 million in 2020 and $200 million in 2021. (Source: Wikipedia.)
• Canva’s annualized revenue is reported by the company as $2.5 billion US dollars. (Source: Canva.)

• In the 2025 Forbes Cloud 100 list of the world’s leading private cloud companies, Canva is ranked 5th, placing it just behind Stripe (4th), Databricks (3rd), Anthropic (2nd) and OpenAI (1st). (Source: Statista)

Who founded Canva?

Canva was founded in Perth, Western Australia, by Melanie Perkins, Cliff Obrecht, and Cameron Adams on the 1st January 2013. (Source: Wikipedia.)

How many Canva employees are there?

• Canva has a team of over 5,500 staff — also known as ‘Canvanauts’ — working for the platform. (Source: Canva.)
• On company review website Glassdoor, Canva has received very positive reviews from past and present employees — its overall employer rating is 4.4 out of 5. 86% of reviewers are likely to recommend Canva to a friend, and 93% of employees approve of the company CEO. (Source: Glassdoor.)
• Canva reports that over it received over 358K job applications in 2023. (Source: Canva.)

What awards has Canva won?

• From Apple App Store awards to “Overall Design Collaboration Company of the Year” at the RemoteTech Breakthrough Awards in 2021, Canva has received a considerable number of industry awards.
• In 2023, Canva was named the number one design company on Fast Company’s 2024 Best Workplaces for Innovators list. Source: Fast Company.)
• More recently, Canva has continued to feature prominently in major rankings — it appeared in the top 5 of the 2024–2025 Forbes Cloud 100 list, and it was recognised in Fast Company’s Innovation by Design Awards 2025 as a Winner in the Large Business category, while also being shortlisted for Design Company of the Year and AI Design. Canva was additionally named the 10th most innovative company in the world by Fast Company, placing it alongside major players such as SpaceX, Microsoft and Stripe. (Sources: CNBC and Fast Company.)

Who are Canva’s main competitors?

• The graphic design software space is a very competitive one! Canva faces stiff competition from well established companies like Adobe and its ‘Creative Cloud’ range of apps for visual design. Adobe’s renowned Photoshop product and the recently launched Adobe Express are key competing products in the field of visual communication.
• Another direct competitor of Canva’s is Visme which offers a decent range of design options. Like Canva, it’s a browser-based tool that makes it easy for small business owners to create graphics for websites, social media posts, marketing assets and more; its drag and drop interface is very similar to Canva’s and its learning curve is very gentle. Visme currently has 20 million users — you can check out how it stacks up against Canva in our Canva vs Visme comparison.
• VistaCreate, which was formerly known as Crello, is another Canva competitor that has a very gentle learning curve. It has upwards of 10 million users and provides an enormous library of over 70 million stock photos. You can learn more about VistaCreate in our detailed VistaCreate vs Canva comparison.
• A fast-growing rival in the visual design space is Kittl, a browser-based design platform that has become particularly popular with creators producing logos, t-shirt graphics, posters and other merchandise-friendly artwork. Its built-in illustration tools, advanced text effects and large library of editable vector elements give it a more “illustrator-style” feel than many Canva alternatives. Kittl also includes AI-powered features and a streamlined workflow system (“Kittl Flows”), making it a strong option for users who want a mix of creative control and ease of use. You can learn more about this platform in our detailed Kittl review and our Canva vs Kittl comparison.
• When it comes to online photo editing, Fotor is used by many small businesses and is a key competitor to Canva. The tool gives users a background remover, a red eye remover, photo filters and a large set of image effects. There are 500 million Fotor users worldwide. (Source: Fotor)

Other interesting Canva statistics and facts

• In 2020, more than 243 million Instagram posts were designed in Canva. (Source: Canva)
• During the COVID-19 pandemic, more than 4 million Zoom video backgrounds were created and downloaded in Canva. (Source: Canva)
• One of the stated ambitions of Canva’s co-founder, Melanie Perkins, is for Canva to replace the use of PDF documents in the communication flow between designers and clients. She is quoted as saying: “We would like to replace PDF. Rather than people sending PDFs backwards and forwards between the designer and the client, designers can just create a template for organization use. It’s less important for us to absolutely excel at things like vector design because there are amazing programs on the market that may be there. We really want to focus on that collaboration piece.” (Source: Techcrunch.)