Moz vs Semrush — Which is Better?

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Semrush vs Moz: which tool is better for your search engine optimization project? In this post you’ll find an in-depth comparison of the two products that explains their features in a friendly, easy-to-understand way.

I’ll discuss how both products stack up when it comes to:

…and more.

But first: a look at the background of Semrush and Moz.

Semrush and Moz: the background

Semrush and Moz are two of the best-known SEO tools on the market — but they have quite different backgrounds.

Semrush is the younger of the two solutions. Founded in 2008 by SEO enthusiasts Oleg Shchegolev and Dmitry Melnikov, it was designed specifically to be an SEO tool.

Moz has a rather different history. Founded in 2004 by SEOs Rand Fishkin and Gillian Muessig, it began life as a blog and online community that discussed SEO (“SEOMoz”). This in turn evolved into an SEO consultancy, and finally into an SEO tool — Moz Pro.

Despite their different backgrounds however, both Moz and Semrush share a key aim: to provide you with data that lets you craft effective SEO campaigns.

They essentially do this by giving you a lot of data — information that you can use to:

Both tools also:

That’s just scratching the surface though — there are lots of other nifty features provided by Semrush and Moz designed to help you climb up the search rankings. You’ll find out more about these as you progress through this comparison.

Let’s start our deep dive into both platforms’ feature sets now, with a look at domain analysis.

Domain analysis

One of the most useful things you can do with Moz and Semrush is domain analysis. This means getting a basic overview of how a domain is performing in search results.

Typically, domain analysis is performed on:

Carrying out domain analysis is easy enough with Semrush and Moz — in both tools, it’s a case of navigating to a ‘Domain Overview’ section, where you’ll find the relevant data.

The arrival of a domain overview section in Moz is a fairly new (and welcome) development; until recently, you had to use two separate tools — ‘keyword research’ and ‘link research’ to perform domain analysis.

In terms of the data you get in a domain overview, both tools give you the key data you’d expect to find, namely:

It’s worth noting that Semrush gives you a key additional piece of data here though — an estimate of the monthly traffic to the domain you’re analysing.

Unfortunately, Moz doesn’t do this —  best you can do on this front with the tool is connect your Google Analytics account to the tool and view your stats within the dashboard.

This is fine for monitoring traffic to your own site (or a site for which you have access to Google Analytics), but no use at all for conducting competitor traffic analysis.

Now, based on my own testing of Semrush’s traffic analysis feature, I didn’t always find the figures returned to be 100% accurate — especially where smaller websites with lower levels of organic traffic were concerned.

To be fair to Semrush however, the tool does make it clear that it is providing traffic estimates, and gives you an indication regarding the likely accuracy of each one (see screenshot below).

The important thing to remember with Semrush’s traffic estimates is that they should be used to identify trends (i.e., is site A more popular than sites B and C?) rather than taken as absolute gospel.

Another domain analysis feature that you get in Semrush but not in Moz is ‘search intent’ data.

When you analyze a domain with Semrush, you are shown a table containing data about why people click on search results for it — to research something, find a specific page, purchase something etc.

(Search intent data in Moz is only available in its ‘Keyword suggestions’ tool, which I will discuss a little later.)

And finally, some advertising data (pictured below) is included in the Semrush domain overview tool — paid keywords used by a domain, paid position distribution etc. This isn’t included in the Moz equivalent.

Ultimately, because of the fact that its domain overview feature gives a more holistic view of a site’s SEO performance, and includes traffic estimates too, I’d say that the overall winner in the domain analysis department is Semrush.

However, there are a couple of handy metrics that Moz provides in its domain overview for which there are no Semrush equivalents.

First up, there’s Moz’s ‘brand authority’ score. As its name suggests, this feature gives you an idea of how well-known the brand behind a website is — something that many SEO experts believe can have an indirect impact on search results.

The brand authority score is based on US data (but it should serve as a good ‘shorthand’ metric outside the US too).

There’s also a ‘domain search theme’ indicator in Moz. This tells you, in a few words, what the site is mainly about. For example, when you perform domain analysis on the Style Factory site, you are told that the main focus of the site is ‘digital marketing tools’ — which is reasonably accurate.

Now, let’s take a look at keyword research features — a very important part of both Moz and Semrush.

Keyword research features

Keyword research is generally about four things: 

Both Semrush and Moz make it easy enough for you to find out all the above information.

You just enter a keyword into their appropriately-named ‘keyword overview’ tools, and you’ll get the key information you need immediately: search volume, keyword difficulty score, the sites that are currently ranking for it, and a list of related keywords.

Both platforms use a score out of one hundred to indicate keyword difficulty, with a higher score indicating that it will be harder to rank for a given keyword.

Prioritizing keywords

Moz and Semrush both provide you with data to help you focus on the keywords that you have the best chance of ranking for.

Generally speaking, you do this by looking at the search volume of a particular keyword (i.e., the number of searches for it in Google each month) along with the keyword difficulty score, and make your decision as to whether to try ranking for it based on those two key pieces of information.

However, both tools give you additional metrics to assist you with this process.

In the case of Moz, this comes in the form of its ‘Minimum DA’ score. This is the domain authority score of the site with the least authority in the top 10 results for that keyword.

If your site has a domain authority score that’s higher than the ‘Minimum DA’ score figure, this is an indication that you have a good chance of ranking for that keyword.

Semrush gives you a related metric which is arguably more useful, however — it provides an estimate of the number of links to your content that you’ll need to build in order to rank for a particular phrase. (In the screengrab below, I’ve highlighted this with an arrow.)

This piece of information gives you an immediate indication of the amount of outreach work you’ll need to do in order to rank highly for a phrase. It’s an extremely useful metric that will enable you to make quick (but informed) decisions regarding whether or not you should target a particular keyword in an SEO campaign.

Unfortunately, this feature doesn’t always return a precise number of links — sometimes you get a slightly vague statement about needing to do a lot of work to rank for a particular keyword (see screengrab below).

But in general, it works fairly well and lets you make quick decisions about which keywords to focus on.

Both Semrush and Moz give you search intent data in their keyword tools, telling you if a particular keyword you’re researching is ‘informational’, ‘commercial’, ‘navigational’ or ‘transactional.’

These labels are defined by Semrush as follows:

Now, these search intent features are extremely useful when you’re filtering keyword suggestions.

When you enter a phrase into Semrush’s ‘Keyword Magic’ tool or Moz’s ‘Keyword Suggestions’ tool, you’ll often end up with a very long list of suggested phrases. But both platforms supply you with a ‘search intent’ dropdown menu that lets you exclude a lot of irrelevant stuff really easily and focus on the phrases that are most likely to be revenue generating.

(Search intent data is a relatively new addition to Moz and, consequently, it is only available in its ‘Keyword Suggestions’ tool. By contrast, most of Semrush’s main keyword tools — including its ‘Keyword Overview’ tool, ‘Keyword Magic’ tool, and ‘Keyword Strategy Builder’ — provide this useful keyword contextual data.)

You also get a useful ‘trend’ graph in Semrush’s keyword overview results that gives you an at-a-glance indication of the popularity of a particular keyword over time:

There’s nothing really comparable in Moz — so when it comes to keyword research, the tool with the most comprehensive contextualization data is definitely Semrush.

For a quick guide to how the keyword research process works in Semrush, you can watch the video below.

Personalized keyword difficulty score: a Semrush USP?

One of the best aspects of Semrush’s keyword overview tool is its new AI-powered ‘personalized data’ option. This lets you get a sense not just of how generally difficult it will be to rank for a particular keyword, but how difficult it will be for your site to rank for it. Semrush works this out based on how authoritative your site is, and how topically relevant it is for the keyword you’re examining.

There’s nothing comparable from Moz — or indeed other SEO tools I’ve tested to date, and for me this represents something of a Semrush USP.

Creating keyword lists

Semrush and Moz both allow you to create lists of keywords that you can refer to any time you like, using their ‘Keyword Manager’ and ‘Keyword List’ tools respectively.

These allow you to check in on how keyword difficulty is trending over time, or export keyword data to any SEO clients you may be working with.

However, Semrush recently added some additional functionality to its keyword list tool that you won’t find in Moz: topic clustering.

This aims to you identify keywords — based on a phrase that you enter — that can help you build up topical authority on a subject (search engines can reward sites that cover all aspects of a particular topic in depth).

This feature is definitely handy and gives you a lot of food for thought when it comes to what topics and phrases cover on your site. However, you will need to review the output carefully, as some of the suggested topics can be a bit off target.

Data sources for keyword research

One thing that’s worth noting with regard to both Moz and Semrush is that all the data they provide for keyword research is, generally speaking, based on Google search results.

I say ‘generally speaking’ because when it comes to rank tracking, there are more options available from both platforms.

Moz lets you look at how your site is ranking for particular keywords on other search engines — Bing and Yahoo — if you use its ‘Rank Checker’ tool (a feature that offers you a quick way to see where your site currently ranks for a given keyword).

And Semrush lets you perform rank tracking for Baidu and Bing.

Semrush and Moz’s main focus on Google is understandable, as it currently dominates the search engine market — at time of writing, 90.8% of all searches worldwide are carried out using it (source: Statcounter).

However, some users might appreciate search data from other sources — I’m thinking in particular of video content producers, who would find the presence of YouTube data in Moz or Semrush very helpful.

Backlink analysis and building

How well a site performs in search results depends very much on how many backlinks — external sites linking to it — exist for the site in question.

So how Moz and Semrush help you understand your site’s backlink profile — and build new ones for it — is really important.

Backlink database size

With both Moz and Semrush, you can enter a domain name and view a list of all the backlinks to it that each tool can find.

In order to provide this data to their users, both Moz and Semrush maintain their own indices of the web. These contain a large number of domains and keywords.

Both companies are fairly open about this data, publishing data on their websites about the size of their databases. At time of writing, according to Semrush, there are 26.1 billion keywords, 43 trillion backlinks and 808 million domains in its database.

Moz currently states that it has 40.7 trillion links, 718 million domains and 7 trillion pages in its database, along with 1.25 billion keywords.

So, if these figures are accurate, it suggests that Semrush should always be able to surface more backlinks during domain analysis.

I wanted to put this theory to the test however, so I did some domain analysis on the website builder and design tools that we typically cover in our ecommerce reviews.

I ran the relevant URLs through both Semrush and Moz to see how many referring domains both tools surfaced for each one. My results were as follows:

As you can see from the table above, Semrush surfaced more referring domains than Moz: it ‘won’ seven out of the 10 contests.

Now, given that my testing was of a small-scale nature, I’d be reluctant to draw too many firm conclusions from the results. But the evidence here does suggest that Semrush’s bigger database will probably translate into ‘bigger’ data.

Backlink reports

In terms of the backlink analysis itself, both Moz and Semrush give you lots of useful information about the backlinks that point to a domain, including breakdowns of:

Semrush also gives you some data that’s not present in Moz, including:

You also get a lot more filters in Semrush that you can use to go through backlink data. In the screenshot below, you can see that with Semrush, it’s possible to filter referring domains by status (active, new, lost etc.); time period; dofollow vs nofollow; industry category; and authority score.

In Moz, as the screenshot below highlights, you can only really filter by link type (dofollow, nofollow, redirect etc.) and link state (active or lost).

I also prefer the way that Semrush presents backlink data — as the screenshot below shows, a series of simple but attractive graphs spell out the key stats in a way that helps you digest them easily.

Clicking on these graphs typically takes you to the data tables they are based on; with Moz, you mostly see tables (some graphing is available, but it’s nowhere near as extensive as what’s provided by Semrush).

So, overall, when it comes to backlink reports, it’s a clear win for Semrush.

Backlink building

Backlink analysis is essential for getting an idea of:

But a key attraction of tools like Semrush and Moz is the facilities they provide you with to actually build links. After all, backlinks remain one of the key ingredients in securing a high search ranking.

So how do both products fare on that front?

Well, Moz and Semrush both provide you with ‘link intersect’ tools. Moz’s is called ‘Link Intersect’, and Semrush’s is called ‘Backlink Gap.’

These allow you to compare a URL from your website against a competitor’s, and give you an exportable list of websites that are currently linking to your competitor, but not to you.

You can then reach out to these website owners, asking for a backlink — and in doing so, ‘close the gap.’

Moz’s link intersect tool has an edge when it comes to the quantity of sites you can cross reference against each other — it allows you to compare your site’s backlinks to those of five others, while Semrush limits the comparison to four other websites.

However, I’d argue that overall, Semrush has the edge on Moz in the backlink building department, because in addition to providing suggestions based on a ‘link intersect’ approach, its dedicated ‘link building tool’ feature can also automatically surface link opportunities by examining the content on your domain.

This link building feature simply outputs a list of URLs from related websites that it might be worth approaching for a backlink. Not only this, but Semrush can also provide you with email addresses that are associated with those websites — and this saves you from having to look them up yourself.

What’s also great about this feature is that you’re not just working with a spreadsheet of URLs — you’re dealing with a more ‘CRM’ style interface, with each domain listed as a ‘domain prospect’.

You can click on a button beside each domain prospect to move it into different stages of a link-building pipeline, and send outreach emails directly within the Semrush interface (by connecting a mailbox — Gmail, Outlook, Yahoo etc.). This is a fantastic feature, and there’s nothing comparable in Moz.

Overall, both Moz and Semrush give you good backlink analysis functionality — but for me, because of its automated approach to link building, and its excellent CRM-style backlink building tool, the winner here is Semrush.

Broken link analysis

Broken link building is a pretty important SEO tactic.

It involves a three-step process:

This approach helps you to build up new backlinks to your content — and the more backlinks that point to your website (generally speaking) the better your content may perform in search results.

Oddly, broken link building is not something that’s particularly easy to do in Moz — you have to run an ‘inbound links’ report on the site you want to examine for broken links, export the results, go through their status codes (with a 404 status code indicating a broken link), search for a relevant site owner’s contact details online, and finally, send an outreach message from your email program.

The broken link building process is easier in Semrush — you can run an inbound link report and then filter it to get an accurate list of broken backlinks.

Importantly, Semrush lets you identify broken outbound links too (Moz doesn’t facilitate this at all). If your site has a lot of broken outbound links, this can indicate to search engines that your content is out of date — and thus not worthy of ranking too highly!

Ultimately, because it’s easier to perform both inbound and outbound link analysis with Semrush, it’s a win for Semrush in this area.

Backlink auditing — finding toxic links

Semrush provides a metric — an ‘overall toxicity score‘ — to help you identify poor-quality links (i.e., spammy links that can lead to you being penalised in search results).

You can output a list of these links, and then upload them to Google in a ‘disavow’ file (this asks Google to ignore them).

Where possible, Semrush also gives you contact details for the owner of a toxic link, so that you can contact them and request a removal before going down the disavowal route.

Moz does let you find toxic links too (via its ‘Spam Score’ report), but a more convoluted process is involved. You have to export all your links into a spreadsheet first, and then assess them manually for toxicity. No contact details for any toxic links are provided by Moz.

So overall, when it comes to identifying toxic links, it’s another win for Semrush.

However, you should note that to access toxic link reports in Semrush, you will be required to set up a ‘project’ — and, as mentioned earlier, limits apply to the number of these that you can run at once. Moz, by contrast, lets you generate a spam score for any website without requiring you to use up a project slot.

Site auditing

Both Moz and Semrush provide site auditing features that allow you to evaluate how well your site is performing from a technical SEO and on-page SEO perspective.

In Semrush, the site auditing tool is called — appropriately! — ‘Site Audit,’ and Moz’s is labelled ‘Site Crawl.’

During a site audit, both tools will look out for issues which might be having a negative effect on your search ranking, including:

Both products provide you with a host of really useful suggestions, but I’d argue that Semrush comes out top in the site auditing department.

Its site audit tool is considerably easier to use than the Moz equivalent, giving you all the information you need in one place. And it gives you more information too: for example warnings when structured data is incorrect, JavaScript isn’t minified or hreflang tags are not looking right.

And in Moz, as with its domain analysis tools, it feels as though getting the information you need involves more clicking around the place — you have to flick between a few different sections in the navigation to get at the info (an ‘ on-demand crawl’ section, a ‘redirects issues’ section, a ‘page grader’ etc.).

You can definitely surface some really useful technical SEO data with Moz too, however — I particularly like its ‘on-page grader’ tool, which allows you to enter a page’s URL and a keyword and view a very clear list of things you need to do to improve that page’s chances of ranking for that keyword.

(Significantly, you don’t need to use up a project slot to use this feature.)

It’s not quite as good as Semrush’s on-page SEO checker however, which goes through your whole site (not just one page) and gives you a list of actionable tips for improvement for each page, in order of priority.

These can include suggestions on: 

…and much more.

And, when an issue is identified, you have the option to send it to project management software Trello (or, via Zapier, another content management tool), so that your team can work on resolving it.

(There’s also the option of sending a task to ‘Semrush CRM’ — a simple built-in customer relationship management tool that lets you keep tasks on SEO tasks for you or your clients.)

The Semrush SEO checker is extremely easy to use, and is a really great tool to have in your SEO arsenal.

The bottom line on site auditing is that both Moz and Semrush both give you a substantial amount of high-quality information that you can use to make big improvements to your site’s technical SEO and on-page SEO.

I would argue however that Semrush — as is the case with a lot of the other SEO information it provides — puts more of it in one place, displays things more coherently and gives you a quicker understanding of the changes you need to make.

👉 You can access an extended free trial of Semrush here.

Interface and ease of use

When it comes to interfaces, Semrush’s menus are arguably laid out in a more logical fashion than Moz’s, and its dashboards seem to group pieces of information together in a more coherent way.

And, if you like data visualization, the Semrush approach — with its big emphasis on graphs — will definitely appeal too. With Semrush, you get a really quick ‘at-a-glance’ understanding of SEO information — but in Moz, you often have to do more digging, or clicking about the place, to get at the data you need.

Matters aren’t helped by the fact that Moz seems to be mixing a new interface with its old one at the moment — if you click its ‘Domain Overview’ option you’ll see its new interface, but any other option will take you back to the old one.

That’s not to say that the Moz interface is particularly hard to use — it’s just not as slick or intuitive as Semrush’s.

Semrush also gives you more contextual help — every piece of data has an icon beside it highlighting what the information provided means; and any error identified by a site audit is accompanied by a ‘Why and how to fix it’ link, which when clicked provides you with very ‘actionable’ information about your problem and potential resolutions (see screenshot below for an example).

But the area where Semrush definitely wins hands down in the ease-of-use stakes is its site auditing feature. This is very simple to use and outputs a really easy-to follow set of instructions for improving your performance in search results.

And, if the idea of carrying out link building without exporting a lot of Excel spreadsheets appeals to you, then Semrush is definitely a better option. Its CRM-style approach to outreach means that you can work ‘in the box,’ keeping all your data within the product and emailing site owners directly from it.

So for me, in the ease-of-use department, the winner is definitely Semrush.

Pricing and value for money

There’s no getting away from it: compared to a lot of other business apps, Moz and Semrush are expensive (Semrush especially so).

That’s understandable however, as you’re not just paying for functionality, you’re paying for access to a lot of data, including some pretty serious competitive intelligence.

There are four Semrush pricing plans available:

You can save up to 17% by paying upfront for a year, and there’s also a free trial available.

Moz Pro comes in 5 varieties:

A 20% discount is available if you pay upfront for a year.

If you’d like to try any of the plans out, you can do so via a free 30-day Moz trial. This trial length is commendably generous by comparison to similar SEO tools, some of which don’t provide free trials at all.

The key thing you’ll note from the pricing information above is that you can get going with Moz much more cheaply than Semrush. This is one of its Moz’s advantages over its rival — the platform lets you access a lot of great competitive intelligence and dip your toes into the world of SEO at a much lower price point than Semrush.

But its crucial not to only look at the headline pricing figures of each tool — it’s important to understand how much ‘bang for the buck’ both give you. Let’s dig a bit deeper into that, by looking at some of the key limitations on both platforms’ plans.

Number of users

By default, all Semrush plans only come with one user account or ‘seat’.

You have to pay an additional monthly fee to add additional users to a plan — $45 per month per ‘Pro’ user, $80 per ‘Guru’ user and $100 per ‘Business’ user.

Moz is a bit more generous when it comes to users. Although like Semrush its cheapest plan only provides one seat, its ‘Medium’ and ‘Large’ plans come with additional ones (two and three respectively).

Furthermore, the monthly fee per additional user is more reasonable than Semrush’s: it’s $49 per user per month, irrespective of plan type.

Projects

Both Moz and Semrush place limits on the number of projects (or ‘campaigns’) you can create.

This matters because some important functionality on both products is ONLY available if you are working within a project — for example, site auditing, toxic link analysis and rank tracking.

So, for users needing to perform those sort of tasks on a bunch of different websites, this could become a headache — although the project limit doesn’t render this impossible, it makes things more fiddly than you might like, and you’ll effectively have to keep a project slot free for any ‘ad hoc’ work.

With Moz, projects (known as ‘campaigns’ in Moz-speak) are capped at 1 on its 49 plan; 3 on the $99 plan; 10 on the $179 plan; and 25 on the $299 plan.

You can increase these limits at a cost of just $10 per month per project, however, and they are negotiable on the Moz Pro Enterprise plan.

Semrush’s equivalent limits are 5 on its $139.95 plan,15 on its $249.95 plan and 40 on its $499.95 plan; its Enterprise plan lets you work with 50+ projects.

Unlike Moz though, you can’t increase these limits by paying an extra monthly fee (if you need higher limits, you’ll need to negotiate a custom plan with Semrush).

Semrush add-ons

There are quite a few Semrush features that are not available without purchasing an add-on.

These include:

These add-ons are not particularly cheap — ‘Semrush.Trends’ costs an additional $289 per month; the local SEO add-on costs $50-$60 extra per month; the agency growth kit costs $69 to $249 extra per month; and ‘ImpactHero’ costs $200 per month.

In addition to purchasing one of the the Semrush add-ons discussed above, you can also add functionality to your Semrush account by purchasing a third-party app from the Semrush app center.

Around 40 third-party apps / integrations are currently available, with a focus that’s chiefly on analytics and data, and they range in cost from $10 to $169 per user, per month.

Key apps in here include Influencer Analytics, an app that helps you identify relevant influencer/content creator partners for your services, and AdClarity, an app that gives you a holistic view of your competitors’ advertising activity across several different advertising channels (display, social, video etc.). Another app worth investigating is ContentShake, an AI writing assistant tool.

(There’s also a few free apps available — these include a website speed tester, a customer persona creator app and a plagiarism checker).

Moz doesn’t yet provide a similar app store, but depending on your needs, you can use its API to integrate it with other applications.

Reports per day

Semrush is much more generous when it comes to the number of reporting requests you can make each day: even on its entry-level plan, you can pull 3,000 domain analysis / keyword research reports per day.

Moz by contrast places much stricter limits on reporting — on its starter plan you can run just 75 keyword or backlink queries per month.

So when it comes to keyword research, Semrush definitely provides a lot more value for money.

Crawl limits

Both Semrush and Moz place limits on the number of web pages you can crawl for technical SEO errors (as part of your campaigns’ site audits).

In Moz, the limits are considerably more generous than the Semrush equivalents. For example, on the ‘Standard’ plan, you can crawl around 400,000 pages per project, per month; the equivalent Semrush plan limit (for ‘Semrush Pro’) is 100,000.

This disparity in crawl limits continues across all plans. So if you are dealing with a lot of very large websites, Moz may be a better fit for you.

Rank tracking

Rank tracking (also known as position tracking or SERP tracking) lets you track a website’s daily rankings for a custom set of target keywords.

When it comes to entry level plans, Semrush’s rank tracking limits are a bit more generous than Moz’s: on the Semrush ‘Pro’ plan you can track 500 target keywords, while Moz’s equivalent plan limits you to 300. With the other Moz and Semrush plans, the limits are fairly similar.

However, Moz does have a bit of an edge when it comes to rank tracking in that it also gives you an ‘on demand’ rank checker that lets you perform 200 ‘ad hoc’ rank tracking queries per day.

Pay-per-click (PPC) data

If you’re working on a mix of SEO and PPC projects, you’ll find that Semrush represents much better value. This is simply because it gives you access to comprehensive PPC data, whereas Moz doesn’t.

Semrush includes detailed CPC competition and distribution data, live ads and PPC campaign planning tools in its dedicated ‘Advertising research’ section (pictured above). There isn’t really anything comparable available from Moz Pro.

Customer support

When it comes to customer support, Semrush provides the more comprehensive offering. It gives you access to three channels of support: phone, live chat, and email. Moz, by contrast, offers two: email support and live chat.

Both tools provide you with easy access to live chat when you’re logged into your account. As for Semrush’s phone support, this is can be accesed via a ‘contact us’ button in the footer of their site.

In the case of Moz, support materials are only available in English. But Semrush provides them in 14 different languages.

Moz vs Semrush: the verdict

Technically speaking the better SEO tool here is Semrush. It has a much bigger keyword database, provides considerably more features, comes with more generous reporting limits and, unlike Moz, offers CRM-style project management tools that allow you to manage link building campaigns without ever leaving the platform.

Moz does have one crucial advantage over Semrush though: you can get going with it a lot cheaper. Its ‘Starter’ plan, which costs just $49 per month, gives you access to a professional SEO solution at nearly a third of the price of the cheapest Semrush plan, ‘Semrush Pro’. Now, it has to be said that the SEO functionality you’ll get on this Moz plan is much less that what’s on offer from ‘Semrush Pro,’ but it may be enough to get a small business SEO project off the ground.

So,

I’ll leave you with a summary regarding the relative pros and cons of each — and do feel free to leave any questions in the comments section below. We read them all and will do our best to help.

Alternatives to Semrush and Moz

Semrush and Moz are by no means the only options when it comes to SEO platforms! Some well-known alternative SEO tools include:

We’ve yet to review all of these, but we do have an Ahrefs review, an Ahrefs vs Semrush comparison, an SE Ranking vs Semrush comparison, a Moz vs SE Ranking shootout and a GrowthBar review available.

We’ve also recently published a Semrush vs Ubersuggest comparison and an Ubersuggest review.

You might also be interested in reading our full Semrush review, our Semrush vs SpyFu blog post, our Semrush vs Similarweb comparison or our Semrush vs SypFu video comparison.