Semrush Pricing — Which Plan is Right for You?

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In this post, I take a detailed look at Semrush pricing — and help you work out which of its plans makes the most sense for your business or SEO project.

Semrush is an extremely powerful SEO tool which — when used correctly — can have a huge impact on the visibility of your website in search results (and, by extension, your business revenue).

However, there’s no denying it: by comparison to many of the other apps routinely used by businesses, Semrush is expensive, and investing in it can feel a bit scary — particularly if you’re a startup without a big budget.

So, if you’re choosing Semrush as your SEO solution, it’s really important to pick the right plan for your project.

That’s where this post comes in — I’m going to…

By the end of this article, you should know which Semrush plan is best suited to your project and your business — and what alternative SEO tools are available if you feel Semrush isn’t quite right for you.

Let’s get straight to the numbers.

Semrush pricing options

There are four main Semrush plans to choose from:

If you pay annually, a 16.7% discount is applied to each plan; and a free trial lets you try most features out before subscribing. The standard trial is just 7 days long, but a special extended 30-day trial is available for a limited time via this link.

Let’s take a look at each of these pricing options in turn, and see what sort of users each plan is aimed at.

Semrush Pro — $139.95 per month

The ‘Pro’ plan is Semrush’s entry-level offering. At $139.95 per month, it gives you the following core features:

The important thing to note about Semrush Pro — and indeed all other Semrush plans under discussion here — is that various limits apply to how you can access all the above data (and how often).

The key limits of the ‘Pro’ plan to be aware of are as follows:

Of all the limits applied to the ‘Pro’ plan, the ‘project limit’ is probably the most significant.

Creating a project means tracking a domain in Semrush — doing so lets you access a lot of extra data and functionality, but only relating to that domain.

On the ‘Pro’ plan, you can use Semrush to track five website projects. When you add a domain to a project, you’ll be able to access the following additional data / features for it:

Now, this five-project limit won’t be a show stopper if you only intend to use Semrush with a couple of domains. But if, for example, you want to track your own website, plus several competing ones, being on the ‘Pro’ plan may prove challenging.

The five-project limit may also rule the ‘Pro’ plan out for users who want to carry out SEO projects for several client websites at once.

Is ‘Semrush Pro’ right for me?

‘Semrush Pro’ is the best plan for users who…

If that sounds like you, you can test the plan out via a special, extended, free trial here.

If not, it’s time to take a look at the next plan up the Semrush pricing ladder, which is the Semrush Guru plan.

Semrush Guru — $249.95 per month

The next plan up is the ‘Guru’ plan, which costs $249.95 per month.

The key difference between this plan and the ‘Pro’ plan involves something called the ‘Content Marketing Platform.’ This is a suite of tools that aims to help you craft a content strategy. You can use these to:

So while you can use the ‘Pro’ plan to generate keyword ideas (mostly through keyword research), the ‘Guru’ plan gives you considerably more options on this front — and lets you manage the process of content creation better.

Another key difference between this plan and ‘Pro’ is that it unlocks access to historical data.

This lets you, as Semrush puts it, ‘go back in time’ and gain insights into your or your competitors websites’ performance with metrics gathered since 2012.

A Google ‘Looker Studio’ integration is also included with this plan — this allows you to make use of Semrush data in Google’s free visual reporting tool, meaning that you can use it to create custom SEO reports and dashboards.

And a ‘keyword cannibalization report‘ is provided that lets you identify pages that compete against each other for the same search query in Google (either because the topics they cover are too similar, or because you optimized them for the same keyword).

Finally, the limits on the Semrush ‘Guru’ plan are much more generous than the ‘Pro’ on. On ‘Guru,’ you can:

Is ‘Semrush Guru’ right for me?

The ‘Guru’ plan is a good option for users who…

I’ll move on now to talk about Semrush Business. But first, a quick word about a special free trial of the Guru plan — something that you won’t generally find available on the Semrush site.

Semrush Business — $499.95 per month

So far, we’ve looked at two plans which are mainly focused on small business owners.

Depending on the size of your organisation, you may be able to use ‘Semrush Guru’ to handle SEO work for a few clients — but realistically, if you have a large client roster, or need to manage SEO for a significant number of websites, you’re going to be best off with a Semrush Business plan, which lets you work on up to 40 projects at once.

This comes at a high cost — it’s $499.95 per month, which is not an inconsiderable investment.

In terms of features, there are a few additional pieces of key functionality to look out for which are missing from the other two plans discussed so far:

Other than the above, the main difference you’ll notice between the ‘Business’ plan and the ‘Pro’ and ‘Guru’ ones is that the limits on pretty much everything are far more generous.

As mentioned above, you can use this plan to manage 40 projects at once; but it also lets you track up to 5,000 keywords, and run 10,000 queries per day. And the number of pages you can crawl per month rises to 1 million.

Is ‘Semrush Business’ right for me?

‘Semrush Business’ is appropriate for users who:

So the ‘Business’ plan will meet the needs of most ‘power’ users — but even so, there may be some businesses for whom these features and limits are not sufficient.

That’s where the ‘Custom’ version of Semrush comes in.

Semrush custom plans

So far in our overview of Semrush pricing, we’ve looked at ‘off the shelf’ plans.

However, if you have the right sort of business — and the right sort of budget — another option is to create a more bespoke plan, via the appropriately-named ‘Custom plan’ option.

This will involve a discussion with Semrush regarding what features you need, how many users you want to add etc., and a negotiation on fees (which will be considerable).

But if you go down this route, you can expect premium support, account management, training, bespoke customisations and access to BETA features.

This plan is geared more towards corporate customers than the other ones — you will need a decent budget to pay for a custom version of Semrush, but you can expect a lot of additional value from one.

Now, before I wrap up this overview of Semrush pricing, let’s take a look at some of the extra costs you might encounter from Semrush — in the form of fees for additional users, and the cost of various add-ons for the platform.

User management in Semrush

An aspect of Semrush pricing which you need to be very aware of involves user management. Unlike those of many competing SEO platforms, Semrush plans only come with one user account.

If you want to add more ‘seats,’ you need to pay an additional — and not inconsiderable — fee. These fees are as follows:

By comparison to its key competitors, I’d argue that the feature set in Semrush is — generally speaking — more comprehensive, so if you’re just intending to have one user in your organisation work on your SEO, then each plan discussed above represents very good value.

However, if you know you’re going to need a lot of people accessing your account at once, this sense of good value becomes much less pronounced.

There are similar tools — like Ahrefs and Moz — which include more seats as you go up the pricing ladder, or charge less for additional seats.

Add-ons for Semrush

In addition to the features outlined above, Semrush makes more functionality available via key paid-for ‘add-ons.’ There are currently six of these to consider: the ‘Semrush. Trends’ add-on, the ‘Semrush Social’ add-on, the ‘Social Content AI’ add-on, the ‘Local SEO’ add-on, the ‘Agency Growth Kit’ add-on, and the ‘ImpactHero’ add-on.

‘Semrush. Trends’ add-on

The ‘Semrush. Trends’ add-on unlocks metrics that help you analyse how your competitors are performing on the SEO front.

The add-on costs $289 per user per month and the features it includes are:

These metrics are useful, but it has to be remembered that they are mostly based on estimates. As the add-on name suggests, these tools are best used to identify trends and the relative position of a website in a marketplace — rather than being viewed as ways to access to hard data.

‘Semrush Social’ add-on

The ‘Semrush Social’ add-on provides users with several tools to help streamline social media management.

These tools include:

The ‘Semrush Social’ add-on costs $29.99 per month, with varying limits applying to how much you can use its features. These limits depend on which Semrush plan you’re on.

Social AI Content add-on

The Socai AI content add-on for Semrush costs $29 per user, per month. Designed to speed up and organize the production of social content better, it works as follows:

You can then edit the content to suit your requirements and post it manually to social platforms of your choice; alternatively, if you’re a Semrush Social subscriber, you can schedule it to go out automatically via the ‘Poster’ feature.

Local SEO add-ons

There are two local SEO add-ons available: the ‘Basic Location’ add-on, which costs $20 per month, and the ‘Premium Location’ version, which costs $40 per month.

Both give you the ability to:

Additionally, the premium version gives you access to a local heatmap in the form of Semrush’s ‘Map Rank Tracker’ tool — this provides a way to see how easily your customers can find your business versus other local companies on Google Maps. This tool includes a keyword suggestion feature to help you optimize your business listings for local search.

The ‘Premium Location’ version also provides you with a facility that lets you respond to reviews directly within the Semrush interface. You can choose to either manually compose your own responses to customer reviews, or alternatively, use Semrush’s ChatGPT integration to automatically generate your responses for you.

Now, how useful the local SEO add-ons will be depend on the type of business you run (or the types of clients you have). As you might expect, they’re great for helping you raise the search visibility of bricks-and-mortar businesses that serve particular geographic areas — but not particularly useful for websites that aren’t specifically targeting a particular area (i.e., e-commerce sites, blogs, affiliate businesses and so on).

The Semrush Agency Growth Kit

If you’re an agency that wants to ‘white label’ all your SEO data, you can pay extra to do this using Semrush’s ‘Agency Growth Kit.’

This allows you to produce PDFs reports that have no Semrush branding on them; you can also customize these extensively so that your brand guidelines or your clients’ are fully adhered to.

The growth kit also helps you list your business in a directory of Semrush certified agencies, and access a client management tool (the latter lets you create a list of your SEO clients and assign projects and reports to each).

There are three Agency Growth Kit plans available:

The ‘Start’ plan gives you access to Semrush’s client portal tool along with the ability to create white label-reports; the ‘Scale’ plan gives you premium visibility on the ‘Agency Partners’ platform and also unlimited use of Semrush’s CRM tool; and the ‘Advanced’ plan lets you run an unlimited number of client portals under your own domain name.

‘ImpactHero’ add-on

The Semrush ‘ImpactHero’ add-on uses artificial intelligence (‘AI’) to help you design and optimize your content based on different customer journey stages.

ImpactHero helps you to:

The standard cost for the ImpactHero add-on is $200 per month, with exact pricing depending on the total number of campaigns it is used for.

The Semrush app center

In addition to purchasing one of the the main Semrush add-ons, you can also add functionality to your Semrush account by investing in a third-party app / integration from the Semrush app center.

Around 50 third-party apps are currently available — ranging from $10 to $200 per user per month in cost — and their focus is mainly on analytics and data (you can buy apps that let you analyse or research ecommerce keywords, mobile app performance and competitor advertising tactics).

Key apps in here include Influencer Analytics, an app that’s designed to make finding influencer and content creator partners for your site easier, and AdClarity, an app that gives you a 360 degree view of your competitors’ advertising activity across multiple of different advertising channels (display, social, video etc.)

A couple of the apps provide marketing / design functionality too: you can buy an app that generates social media banners for example, and a form-building app is available too.

Semrush pricing: summary

Overall, Semrush is a feature-rich SEO tool that offers a lot of ‘bang for your buck,’ especially if you only require access to your account by one user. It’s less good value however if you need to have lots of people working with the tool at once — the fees involved with adding multiple ‘seats’ are not insignificant.

The add-ons are useful, but also increase costs quite a lot. Whether or not you need one of them will boil down to your business type — the local SEO tools especially so — and how much you are likely to use them. 

Whilst providing you with a lot of really useful insights, the ‘Trends’ add-on has in particular the potential to make things a lot more expensive — in fact, in some cases you could end up paying more for this add-on than for your basic Semrush plan.

If regular analysis of your competitors’ SEO activities is essential, though, it has the potential to add a lot of value to proceedings.

If you’ve got any thoughts or queries on Semrush pricing, do feel free to add your observations in the comments section below. We read all comments and will do our best to answer any questions you may have.

Alternatives to Semrush

Semrush is not the only SEO tool of its kind out there — it’s a competitive marketplace! Other big hitters include Ahrefs, Moz; there’s also new kids on the block like GrowthBar to consider.

Check out our reviews and comparisons below for more information on how these tools stack up against each other:

You might also like to read our full Semrush review, our guide to the free Semrush trial, and our guide to accessing a free Guru account.