Squarespace Statistics (2026) – The Key Facts and Figures

In this Squarespace statistics overview, you’ll find all the key facts about one of the best-known website building platforms available. From user base size and market share to company valuation and revenue figures, you’ll find all the key stats on Squarespace below…

Some key facts about Squarespace

• Squarespace was founded by Anthony Casalena as a blog hosting service while he was a student at the University of Maryland, College Park. He was the only employee until 2006 — when the company achieved $1 million in revenue. (Source: Wikipedia.)
• According to the BuiltWith.com, there are over 8.4+ million live Squarespace websites. (Source: BuiltWith.)
• 1,800 people work for Squarespace. (Source: Squarespace.)
• Squarespace has a 7% share of the top one-million hosted websites. (Source: BuiltWith.)
• Squarespace’s total revenue for 2023 was $1.012 billion US dollars, with subscriptions accounting for 92% of the total. This is the latest full-year revenue figure publicly reported by the company before it went private in October 2024. (Source: Squarespace.)
• Squarespace founder and CEO Anthony Casalena held approximately 75.7% of the company’s voting power as of June 30, 2024. Following Squarespace’s acquisition by Permira in October 2024, he retained a substantial equity stake and continued as CEO and board chairman. (Sources: Squarespace merger proxy statement; Squarespace acquisition announcement.)

How much does Squarespace cost to use?

There are 5 Squarespace pricing plans available:

Squarespace offers discounts of 28% to 36% if you pay upfront for an annual subscription.

(Paying for your Squarespace plan on an annual basis also gets you a free custom domain from Squarespace for the first year of service.)

You can learn more about the features of each of Squarespace’s pricing plans in our detailed guide to Squarespace pricing.

Who founded Squarespace?

• Anthony Casalena founded Squarespace in 2003 as a blog hosting service while attending the University of Maryland. He initially funded the company with a $30,000 loan from his parents. Casalena was Squarespace’s only employee until 2006, when the company reached $1 million in revenue. (Source: Wikipedia and Squarespace.)

Who owns Squarespace?

• Squarespace is owned by the global investment firm Permira. In an all-cash transaction valued at approximately $7.2 billion, Permira acquired Squarespace in October 2024 and subsequently took the company private, removing it from the New York Stock Exchange. (Source: Squarespace.)
• Prior to its recent acquisition by Permira, Squarespace had been a publicly traded company. It became one on May 19, 2021, when it began trading through a direct listing on the New York Stock Exchange. (Source: CNBC.)
• Despite the acquisition, Anthony Casalena, the founder of Squarespace, continues to play a significant role in the company. He rolled over a substantial majority of his existing equity and remains one of the largest shareholders. Casalena continues to serve as Squarespace’s CEO and Board Chairman, leading the business alongside the current leadership team. (Source: Squarespace.)
• Squarespace’s founder and CEO, Anthony Casalena, whose personal worth is estimated by Forbes to be $2.1 billion, sold over 500,000 Squarespace shares between June and August 2023, with proceeds from those recent sales totalling more than $16 million USD. (Sources: Forbes and Yahoo Finance.)

• On May 13, 2024. Squarespace announced a definitive agreement to be acquired by Permira in an all-cash transaction valued at approximately $6.9 billion. Under the agreement, Squarespace stockholders received $44.00 per share in cash, representing a 29% premium over the company’s 90-day volume-weighted average trading price. (Source: Squarespace.)

How many people work for Squarespace?

• Squarespace has 1,800 full-time and part-time employees across the United States, the EU, the UK and Australia. (Source: Squarespace.)
• Around 1,575 Squarespace staff are located in the USA, representing around 81% of Squarespace’s workforce. Squarespace also has 31 staff in Australia, and 34 in the UK. (Source: Squarespace.)
• 281 of Squarespace’s EU-based employees work at Squarespace’s offices in Dublin, Ireland. (Source: Squarespace.)
• Based on 557 reviews on review website Glassdoor, Squarespace employees give the company 3.6 stars out of 5, and 60% of employees would recommend working at Squarespace to a friend. (Source: Glassdoor.)

How many Squarespace websites and subscriptions are there?

• Squarespace’s last publicly reported subscription figure was 5.195 million unique subscriptions as of June 30, 2024, up approximately 900,000 year on year. This figure includes website and domain subscriptions as well as other Squarespace products, so it should not be interpreted as the number of websites built with the platform. Squarespace was taken private in October 2024, and a more recent official subscription total has not been publicly disclosed. (Sources: Squarespace’s Q2 2024 financial results; Squarespace acquisition announcement.)
• According to BuiltWith.com, there are currently 8,446,638 live Squarespace sites. (Source: BuiltWith.)
• Builtwith reports that 82,405 websites use Squarespace for ecommerce purposes. (Source: BuiltWith.)

The below table contains highlights for some key Squarespace growth statistics between 2018 and 2025.

Which countries is Squarespace popular in?

• Squarespace is used by web designers and ecommerce merchants in more than 200 countries around the world. (Source: Squarespace.)
• Of the 8+ million Squarespace sites currently online, 6,907,279 of these are based in the USA — approximately 82% of all Squarespace websites. (Source: BuiltWith.)

• Squarespace’s second-largest market is the UK. According to BuiltWith.com, there are 291,330 Squarespace websites run by UK users — around 4% of the 2.75 million UK-based websites in total. (Source: BuiltWith and Sitefy.)
• The country with the third most Squarespace websites is Australia, with 193,633 sites. Squarespace’s fourth most popular market is Canada, with 157,990 sites. Germany is Squarespace’s fifth biggest market, with 60,218 Squarespace sites currently located there. (Source: BuiltWith.)

See the table below for a list of the full top ten countries for Squarespace usage.

Which companies use Squarespace?

• Squarespace has been used by a range of well-known companies and organizations, including Pixar, Colgate, Coursera, HBO, Airwalk, the San Francisco 49ers, Vanguard Properties and Barn2Door. However, these examples should not necessarily be taken to mean that each organization’s main corporate website is currently built with Squarespace; in some cases, the platform may be used for a particular website, project or campaign. (Source: Squarespace and BuiltWith.)

• Squarespace is also used as the website builder of choice by a host of celebrities — Zendaya, Winona Ryder, Trevor Noah, Björk and Janet Jackson all have a Squarespace website. (Source: Squarespace and BuiltWith.)

• Squarespace is also home to a host of smaller brands such as the Slow Process clothing label and Irish transport blog Dublin Public Transport. (Sources: Startup Savant and Dublin Public Transport.)

What is the gender breakdown of Squarespace users?

• According to Similar Web, Squarespace is slightly more popular with female users than male ones — 55.88% of visitors to Squarespace’s home page are female and 44.12% are male. (Source: Similarweb.)

How old are Squarespace users?

• According to Similarweb, 37.18% of visitors to squarespace.com were aged 18–34 in August 2026. (Source: Similarweb.)
• The largest age group was 25–34-year-olds, who accounted for 24.63% of visitors. The second-largest group was 35–44-year-olds, at 17.84%, closely followed by 45–54-year-olds at 17.75%. (Source: Similarweb.)
• 10.84% of Squarespace users are aged 65 and over. (Source: Similarweb.)

What is Squarespace’s market share?

• Squarespace has a 1.59% share of the top one million ecommerce websites built on hosted solutions, ranking in 4th place behind Shopify, Magento (Adobe Commerce) and Wix. (Source: BuiltWith.)
• In the United States, Squarespace has a 29.45% share of the hosted-solution website market, putting it in first place, narrowly ahead of GoDaddy Website Builder on 24.92% and Wix on 24.79%. (Source: BuiltWith.)

• Squarespace’s ‘Add to Cart’ feature has a 14% share of the software platform market in the United States, placing it in 4th place behind Wix Stores, WooCommerce Checkout and Shopify in 3rd, 2nd and 1st positions respectively. (Source: Statista.)

What is Squarespace’s current revenue?

As of October 2024, Squarespace became a private company, meaning it no longer publicly discloses financial information. However, we can look at the most recent figures from 2023 to understand the company’s financial performance prior to privatization.

• Squarespace’s total revenue for the 2023 financial year was $1,012.3 million, an increase of 17% year-over-year, compared with $867 million in 2022. 2023 was the first year that Squarespace’s total revenue passed the $1 billion mark. (Source: Squarespace.)
• Squarespace’s ‘Presence’ revenue stream is made up of fixed-fee subscriptions to its ‘Personal’ and ‘Business’ website plans. These subscription plans are used by people mostly looking to create an online ‘presence’ for themselves or their brand (as opposed to users looking to sell products online). In 2023, Squarespace’s ‘Presence revenue’ stream was $704.3 million, representing 69% of Squarespace’s total revenue for that year. (Source: Squarespace.)
• Squarespace ‘Commerce revenue’ is made up of fixed-fee subscriptions to its ‘Basic Commerce’ and ‘Advanced Commerce’ plans; fixed transaction fees earned on sales processed through these sites; and subscriptions to a number of other Squarespace products (i.e., email marketing, member areas, scheduling and hospitality tools). In 2023, Squarespace’s revenue from its ‘Commerce revenue’ stream was $308 million, or 31% of total revenue. (Source: Squarespace.)
• Gross Merchandise Volume (GMV) represents the value of physical goods, content and time sold, including hospitality services, net of refunds on the Squarespace platform. In 2023, Squarespace’s GMV was just over $6.2 billion. (Source: Squarespace.)
• Squarespace’s ‘annualized revenue run rate’ (ARRR) is calculated by multiplying revenue from subscription fees and transaction fees in the final month of the financial period by 12. In 2023, Squarespace’s ARRR grew by 19% to $1,105.7 million in 2023, compared to $931.7 million in 2022. (Source: Squarespace.)
• In 2023, Squarespace’s ‘average revenue per unique subscription’ (ARPUS) was $228.02, an increase on 2022’s $209.16 figure. (Source: Squarespace.)

How many Squarespace themes are available?

• There are currently 186 templates available in the Squarespace template library. These include 40 templates in the ‘online store’ category, 35 ‘portfolio’ templates, 35 ‘services’ templates, 50 templates that include a blog, and 26 templates for creating a one-page website with.

What companies has Squarespace acquired?

• Squarespace has expanded its business through several acquisitions, including website builder Brace (2015), appointment scheduling company Acuity Scheduling (2019), social content creation app Unfold (2019), hospitality software company Tock (2021) and the Google Domains business (2023). However, Tock is no longer owned by Squarespace: it was sold to American Express in October 2024. (Sources: Crunchbase and Squarespace.)
• Squarespace entered a definitive agreement with Google to purchase Google Domains on June 15, 2023. This acquisition — which saw Squarespace acquire all Google Domains assets and more than 10 million managed domains — means that Squarespace is now the exclusive provider for customers purchasing a domain alongside their Google Workspace subscription. (Sources: Domain Wire and Squarespace.)
• Speaking of Squarespace’s purchase of Google Domains from Google, Squarespace CEO Anthony Casalena said:

And speaking of domains…

How many domains has Squarespace sold?

• Squarespace got into the domain selling business in 2016 with the launch of Squarespace Domains. This was conceived as a way to let Squarespace customers sidestep domain companies such as Google Domains and GoDaddy. (Source: Squarespace.)

• Squarespace generally charges between $12 and $70 for a domain name. (Source: Squarespace.)

• Squarespace currently offers 400+ Top Level Domains (TLD). These include ‘country code’ TLDs for Australia (.au and .com.au domains), Canada (.ca domains), Germany (.de domains), France (.fr domains), the EU (.eu domains), India (.co.in domains), Italy (.it domains), Mexico (.mx and .com.mx domains), New Zealand (.nz and .co.nz domains), Poland (.pl domains), The Netherlands (.nl domains), the UK (.co.uk, .org.uk and .uk domains), and the US (.us domains). (Source: Squarespace.)

How many Squarespace apps and extensions are available?

• The Squarespace extensions library currently features 55 apps and extensions.
• There are Squarespace extensions available for email marketing services like Mailchimp, shipping providers like Shippo and ShipStation, translation tools like Weglot, and print-on-demand dropshipping platforms like Art of Where, SPOD, Printify and Printful. (Source: Squarespace.)
• While Squarespace’s integrations offering of just 55 apps is tiny compared with those of platforms such as Shopify (21,000+ apps) and WordPress (71,000+ plugins), there are hundreds of third-party Squarespace plugins available for the platform that can be purchased directly from Squarespace developers. (Sources: Shopify and WordPress.)

What AI features does Squarespace offer?

• Squarespace offers AI tools for website creation, content generation, image editing and website management, including its Clarkson AI assistant. (Source: Squarespace.)
• Squarespace uses an AI credit system for certain tools. Trial sites receive 10 trial credits, while paid plans receive 10 starter credits; Core, Plus and Advanced plans also include renewable subscription credits. (Source: Squarespace.)
• Squarespace’s AI Visibility tool lets users test branded and non-branded prompts using ChatGPT and Gemini models to see whether their business appears in AI-generated answers. (Source: Squarespace.)
• Squarespace’s Image Studio can generate and edit images, including creating a four-image Story set from a single prompt. Image generation uses AI credits. (Source: Squarespace.)
• Squarespace’s Clarkson AI can edit page content, create products and discounts, draft email campaigns and summarize website analytics through chat prompts. It is being rolled out in waves, so availability varies. (Source: Squarespace.)
• Clarkson and Squarespace’s text AI tools do not consume AI credits. AI Visibility and Image Studio do, with the number of credits required depending on the task. (Source: Squarespace.)

What are the main alternatives to Squarespace?

With a reported 1.11 billion websites in existence in the world today, and an average of 250,000 new websites being created each day, there is no shortage of website builders and ecommerce platforms to offer tough competition to Squarespace.

Shopify is a key Squarespace competitor in the ecommerce website market.

• According to BuiltWith, there are 6,672,791 Shopify stores in existence today and Shopify holds a 58% share of the top one million ecommerce websites. (Source: BuiltWith.)
• Shopify possesses 10% of the global ecommerce platform market. (Source: Statista.)
• Shopify’s Gross Merchandise Volume was $378.4 billion in 2025. (Source: Shopify.)

You can learn more about how Shopify stacks up against Squarespace in our in-depth comparison of the two platforms.

Another key Squarespace alternative is Wix, which is also firmly aimed at smaller businesses and solopreneurs; it gives users a mix of flexible content presentation tools along with ecommerce features.

• According to BuiltWith, there are currently 8,765,848 websites created with Wix, and Wix claims that over 700,000 of these are online stores. Take a look at our detailed Wix vs Squarespace comparison for a deep dive into how these two tools stack up against each other.

Another website builder that, like Squarespace, has a strong reputation for letting you create gorgeous-looking websites is Webflow. Although it has a much smaller user base, and involves a steeper learning curve than Squarespace, Webflow lets you control the look of your website to the nth degree, and it also features an extremely powerful animation feature for creating bespoke interactive animations on your site.

Read more about Webflow in our Webflow review, or learn about how it stacks up against Squarespace in our Webflow vs Squarespace comparison.

Other interesting facts about Squarespace

• In 2010, when Squarespace was 7 years old and still being bootstrapped by its founder and CEO Anthony Casalena, Getty Images approached Casalena to see if he wanted to sell the company. After much consideration, Casalena rejected the approach. Shortly afterward, he sealed a deal to secure $38.5 million in investment from Index Ventures and Accel Partners. (Sources: CNBC and Squarespace.)

• Squarespace purchased its first Super Bowl advertising spot in 2014. It has now run 12 Super Bowl campaigns, featuring stars such as Jeff Bridges, Key and Peele, John Malkovich, Keanu Reeves, Zendaya, Winona Ryder, Adam Driver, Barry Keoghan and Emma Stone. (Source: Squarespace.)
• Squarespace’s 2024 Super Bowl ad — ‘Hello Down There’ — was directed by legendary filmmaker Martin Scorsese and marked his first-ever Super Bowl commercial. The ad features a group of aliens trying to make contact with Earth, only to find humanity too absorbed in their digital lives to notice. In a clever twist, the aliens decide to build a Squarespace website to get everyone’s attention, echoing the campaign’s tagline: “A website makes it real.” (Source: Squarespace.)

• There are 2 main versions of Squarespace in use today: Squarespace version 7.0 and Squarespace version 7.1. Squarespace version 7.0 was launched in 2014 and Squarespace version 7.1 was released in late 2019. (Source: Squarespace.)
• Speaking about Squarespace’s ecommerce competitor, Shopify, Squarespace CEO Anthony Casalena said: “They’re a great company. They do a great job.” He added: “We, of course, have ways to sell physical products. We have many other things we’re selling on Squarespace that are not a physical product –  service, and appointment, et cetera.” (Source: The Verge.)