Wix Statistics (2024) — All the Key Facts and Figures

Written by Matt Walsh | Reviewed and edited by Chris Singleton

In this Wix statistics overview, you’ll find all the key facts and stats about one of the most popular website builders on the market. From user base size and website traffic to company revenue and market, we cover it all below…

Some key facts about Wix

• Wix was founded by a trio of developers — Avishai Abrahami, Nadav Abrahami, and Giora Kaplan — in Tel Aviv, Israel in 2006. (Source: Wix.)
• Wix went from 1 million users in 2009 to 50 million users in 2015. At time of writing, the Wix platform has 258 million users. (Source: Wix.)
• There are more than 8 million live Wix websites as of April 2024. (Source: Builtwith.)
• Wix has around 5,500 staff members across 17 countries around the world. (Source: Wix.)
• In the financial year of 2022, Wix generated total revenue of $1.56 billion, which marks a 13% on its revenue in 2022. (Source: Wix.)
• 13% of live Wix websites have been built by users based in the United States. (Source: Builtwith.)

How much does Wix cost to use?

There are 5 pricing plans available for the standard version of Wix:

These prices are based on paying for your plan on an annual basis.

Wix also offers discounts if you pay for your plan upfront for 2 or 3 year’s service.

You can learn more about Wix pricing and the differences between these plans in our detailed ‘Wix pricing’ guide.

Wix has additional pricing plans available for its ‘Editor X’ ‘and Wix Studio’ products — 2 more powerful versions of Wix with enhanced features for animations and creating responsive websites. Pricing for these Wix platforms ranges from $22 – $219 for ‘Editor X’ and $19 – $159 per year for Wix Studio’.

Who founded Wix?

• Wix was founded by developers Avishai Abrahami, Nadav Abrahami, and Giora Kaplan in 2006. The company, headquartered in Tel Aviv, received support from various investors including Insight Venture Partners, Mangrove Capital Partners, Bessemer Venture Partners, DAG Ventures, and Benchmark Capital. (Source: Wikipedia.)

Who owns Wix?

• Wix has been a publicly traded company on the NASDAQ Global Market since it went public on 6 November, 2013. (Source: Wix.)
• More than 89% of Wix shareholders are made up of 554 separate institutional investors, with notable ones being Baillie Gifford and Company (14%), Starboard Value LP (6.01%), and Blackrock Inc. (5.2%). (Source: Yahoo Finance.)
• 3.48% of Wix share holders are company insiders, with company CEO Avishai Abrahami owning approximately 1.68% of all Wix shares. (Source: Simply Wall St.)
• Wix not only sells stocks to institutional investors but also dedicates a significant portion of its earnings to a share-based compensation pool for its employees, managers, executives, and board members. Shares granted to employees typically have a vesting period before they can be earned and sold. (Source: Micro Axis.)

How many people work for Wix?

• Wix has around 5,500 full-time and part-time employees across 17 countries including Israel, the United States, Canda, the EU, the UK, India, Brazil and Singapore. (Source: Wix.)
• Based on information from LinkedIn, the majority of Wix employees — some 2,855 or so — are based in Israel. Around 1,250 Wix personnel are based in the US, while 595+ Wix employees are based in Ukraine, 315+ in Ireland, and 190 in Lithuania. (Source: LinkedIn.)
• Wix employs over 200 writers as part of its ‘Wix Writers Guild’ team, whose mission according to the company is “to support Wix user success through our writing, craft stories about our products, inspire confidence, and create delightful user experiences every step of the way”. (Source: Wix.)
• Based on 2,000 employee submissions on company review website Glassdoor, Wix employees (both past and present) rate Wix at 4 stars out of 5 overall as a place to work. Wix scores most highly in the category of ‘diversity and inclusion’ with 4.2 stars, with its lowest rating being for ‘senior management’ at 3.5 stars only. 72% of Wix employees would recommend working at Wix to a friend. (Source: Glassdoor.)

How many Wix websites are there?

• According to Internet statistics company Builtwith, there are 8,039,464 live websites currently powered by Wix. (Source: Builtwith.)
• Builtwith.com estimates that over the course of its 18 year existence more than 11.39 million websites have been built using Wix. (Source: Builtwith.)
• Of the 8+ million Wix websites currently in existence, around 3 million of these are ecommerce stores.
• Wix states that there are currently 258 million users of the platform. (Source: Wix.)

The below table contains highlights for some key Wix growth statistics between 2018 and 2024.

Which countries is Wix popular in?

• Wix is used by web designers and ecommerce merchants in more than 190 countries around the world. (Source: Wix.)
• Builtwith estimates that of the 8+ million live Wix sites currently in operation, 1,148,904 of these are based in the USA — approximately 14% of all Wix websites. (Source: Builtwith.)

• The UK is Wix’s second biggest market with approximately 500,000 sites. Third place goes to Brazil with 219,000+ Wix sites. Wix’s fourth most popular market is Germany, with 182,000+ sites. Australia is Wix’s fifth biggest market, with 176,000+ Wix sites currently located there. (Source: Builtwith.)
• Wix’s home country of Israel has 20,830 Wix sites, making it Wix’s 26th biggest market. (Source: Builtwith.)

See the table below for a list of the full top ten countries for Wix sites.

Which companies use Wix?

• Wix is used by a large number of companies including Vevo, Intuit, Fujitsu Etoro and Clarins. (Source: Wix.)
• Wix is also used by a host of well-known companies to build secondary sites, microsites and marketing campaign websites. These companies include Starbucks, Coca-Cola, Nike, Deloitte, Air Asia and Fiverr. (Sources: My Codeless website.)
• Popular online art community website Deviant Art — which has over 75 million members and hosts 550+ million pieces of digital art — is built on Wix. In fact, Wix acquired Deviant Art for $36 million in 2017. (Source: Deviant Art.)

What is the gender breakdown of Wix users?

• According to Similarweb, 52.70% of visitors to Wix’s home page are female, while 47.30% are male. (Source: Similarweb.)

Where does Wix traffic come from?

• Wix receives an average of 55.4 million visits to its home page every month. (Source: Semrush.)
• Over 56% of traffic to Wix is direct traffic. Another 20% of Wix traffic is from organic search, while referral traffic accounts for around 17% of all traffic to Wix. (Source: Semrush.)

How old are Wix users?

• Over 47% of Wix users are under 35 years old. (Source: Similar Web.)
• The largest age group of Wix users is 25-34 year olds — they make up 30.51% of all Wix customers. The second largest group is users aged 35-44, who account for over one fifth of the platform’s users — 20.93% in total. (Source: Similar Web.)
• 5.76% of Wix users are aged 65 and over. (Source: Similar Web.)

What is Wix’s market share?

• According to Statista, Wix is the most used website builder in the world. It has a market share of 43%, compared with 22% for Squarespace in 2nd place and Weebly in 3rd place with 10%. (Source: Statista.)
• Globally, Wix holds a 5% share of of the top one million websites built on hosted platforms, which places it in joint 3rd position with Squarespace, but well below Canadian ecommerce giant Shopify’s 56% share. (Source: Builtwith.)
• In terms of the top million US websites in the hosted websites category, Wix’s 30% puts it in first place, three percentage points ahead of Canadian ecommerce giant Shopify in second place. (Source: Builtwith.)

What is Wix’s current revenue?

• Wix’s total revenue for the 2023 financial year was $1.56 million, up 13% year-over-year from $1.39 billion in 2022. (Source: Wix.)
• Wix’s revenue stream is broken down into two main categories: ‘Creative Subscriptions’ (mmm) and ‘Business Solutions’. The ‘Creative Subscriptions’ stream is made up of the fees Wix users pay to build and host their websites on Wix. The ‘Business Solutions’ stream consists of income from additional Wix services, email marketing, payment processing and apps. In 2024, Wix took in $1.15 billion from its ‘Creative Subscriptions’ stream (up 11% year over year), while its ‘Business Solutions’ stream brought in $409.7 milllion (up 18% year over year). (Source: Wix.)
• Wix’s ‘annualized recurring revenue’ (ARR) from its ‘Creative Subscriptions’ revenue stream is a key metric based on multiplying revenue from subscription fees and transaction fees in the final month of the financial period by 12. For 2024, Wix’s ARR was $ 1.192 billion. (Source: Wix.)
• Wix also brings in significant revenue through its ‘Wix Partners’ program, which is made up of agencies and freelancers that use Wix to build sites for clients. In the third quarter of 2023, Wix partners brought in $468.5 million, an increase of 35% on the previous year. (Source: Wix.)
• Based on figures released by Wix in December 2022, 59% of total Wix revenue comes from North America, with a further 26% coming from Europe, 11% from Asia, and 4% from Latin America. (Source: Wix.)

How much is Wix stock worth?

• Wix shares are currently valued at $131.23 per share. (Source: Yahoo Finance.)
• When Wix debuted on the Nasdaq in 2013, it sold 7.7 million shares at $16.50, giving the company a valuation of around $750 million. (Source: Venture Beat.)
• Over the last 12 months, Wix shares have increased by more than $48 per share from $76.83 to $131.23 at time of writing (April 2024). (Source: Yahoo Finance.)
• Wix’s shares reached their highest ever value of $353.09 on 9th February 2023. (Source: Macro Trends.)
• Wix has a market capitalization of $7.15 billion, a large increase from $4.5 billion at the start of 2023. The company has an enterprise value of $7.20 billion. (Source: Yahoo Finance and Companies Market Cap.)

What companies has Wix acquired?

• Wix has made a total of 12 acquisitions over its 17 year history. Companies Wix has acquired include Appixia (a mobile commerce app), OpenRest (An online ordering system for restaurants), Deviant Art (an online art community), Inkfrog (eBay and Amazon listing software), Rise.ai (a gift card tool), and Modalyst (a dropshipping platform). (Source: Wikipedia.)

How many people use Wix Payments?

• According to Builtwith, around 30,000 Wix subscribers make use of Wix’s in-house payment service, ‘Wix Payments,’ to process payment transactions on their websites. (Source: Builtwith.)

How many Wix themes are available?

• There are currently 832 free templates to choose from in the Wix template library. These include 129 online store templates, 107 events templates, 76 restaurant templates, and 69 blog templates among many others. (Source: Wix.)

How many Wix apps are available?

• Wix’s App Marketplace contains around 750 apps and plugins that can be added to Wix websites. These include 260+ apps related to ecommerce,140+ marketing apps, and around 85 apps that let you add design features to your site. (Source: Wix.)
• Wix’s app offering includes a range of 53 ‘Made by Wix’ apps including apps for adding galleries, bookings features, live chat, online courses and forums to your website.
• Wix reports that there were more than 2.5 million app installs of third-party apps on the platform in 2022. (Source: Wix.)
• Wix gives third-party app developers 100% of revenue generated through the sale of their apps during the app’s first year, after which Wix receives a 20% share of app revenues. (Source: Wix.)
• Wix has 36 apps to assist website owners manage bookings on their websites, and these apps collectively processed 54+ million bookings through Wix sites in 2022. (Source: Wix.)

What are the main alternatives to Wix?

Today, there are over 1.11 billion websites worldwide, with about 250,000 new ones added every day. In this diverse and ever-expanding digital landscape, Wix faces stiff competition from several other website builders and ecommerce platforms.

Shopify is a key Wix competitor in the ecommerce website market.

• There are over 4.6 million ecommerce stores built on Shopify (almost 2 million more than Wix), and Shopify holds a 26% share of the top one million ecommerce websites.
• Shopify has a market share of over 10% of the global ecommerce platform market. (Source: Statista.)
• Shopify’s app store contains more than 10 times as many apps as the Wix equivalent. (Source: Shopify.)

You can learn more about how Shopify compares to Wix in our detailed comparison of the two platforms.

Another key Wix competitor is Squarespace, which gives users a similar mix of content presentations tools, ecommerce features and an easy-to-use drag and drop page editor.

• According to Builtwith, there are over 3.17 million Squarespace websites and at least 10% of these are used for ecommerce selling. You can read our in-depth Wix vs Squarespace comparison for a detailed look at how these two tools stack up against each other.

Webflow is another website builder comparable to Wix, renowned for its capability to produce visually appealing websites. Although it’s less popular with a smaller user base (465K sites) and demands more effort to learn compared to Wix, Webflow stands out for offering extensive website design customization. It also boasts a powerful animation feature, allowing users to create unique, interactive animations for their sites.

Read more about Webflow in our full Webflow review, or learn how it compares to Wix in our deep dive into Wix vs Webflow.

Other interesting facts about Wix

• According to Zacks Equity Research, if you had invested $1,000 in Wix shares in December 2013, your investment would have grown to $5,156.10 by December 4, 2023, marking a 415.61% increase. In the same period, the S&P 500 experienced a rise of 154.44%, while the price of gold saw an increase of 60.06%. (Source: Yahoo Finance.)
• Wix sponsors an annual design competition entitled ‘On The Rise’ in conjunction with the ‘OFFF BArcelona’ design festival. There are 7 competition categories: Type, Graphic Design, Creative/Art Direction, Illustration, 3D/Motion, Web Immersive/New Media, Overall Standout Portfolio. The prizes include a chance to speak at the OFFF festival, a mentoring session, and free travel and accommodation to the event. (Source: Wix.)
• Wix is the website builder of choice for the award-winning Johnny Cash Museum in Nashville, Tennessee. (Source : Builtwith.)