Wix Statistics — All the Key Facts and Figures

Written by Matt Walsh | Reviewed and edited by Chris Singleton

In this Wix statistics overview, you’ll find all the key facts and stats about one of the most popular website builders on the market. From user base size and website traffic to company revenue and market, we cover it all below…

Some key facts about Wix

• Wix was founded by a trio of developers — Avishai Abrahami, Nadav Abrahami, and Giora Kaplan — in Tel Aviv, Israel in 2006. (Source: Wix.)
• Wix went from 1 million users in 2009 to 50 million users in 2015. At time of writing, the Wix platform has 250+ million users. (Source: Wix.)
• There are more than 8.56 million live Wix websites as of January 2025. (Source: Builtwith.)
• Wix has around 5,500 staff members across 17 countries around the world. (Source: Wix.)
• In the financial year of 2023, Wix generated total revenue of $1.56 billion, which marks a 13% on its revenue in 2023. (Source: Wix.)
• Approximately13% of live Wix websites have been built by users based in the United States. (Source: Builtwith.)

How much does Wix cost to use?

There are 5 pricing plans available for the standard version of Wix:

These prices are based on paying for your plan on an annual basis.

Wix also offers discounts if you pay for your plan upfront for 2 or 3 year’s service.

You can learn more about Wix pricing and the differences between these plans in our detailed ‘Wix pricing’ guide.

Wix has additional pricing plans available for its ‘Wix Studio’ product — a more powerful version of Wix with enhanced features for animations and creating responsive websites. Pricing for the ‘Wix Studio’ platform ranges from $19 per month to $159 per month.

Who founded Wix?

• Wix was founded by developers Avishai Abrahami, Nadav Abrahami, and Giora Kaplan in 2006. The company, headquartered in Tel Aviv, received support from various investors including Insight Venture Partners, Mangrove Capital Partners, Bessemer Venture Partners, DAG Ventures, and Benchmark Capital. (Source: Wikipedia.)

Who owns Wix?

• Wix has been a publicly traded company on the NASDAQ Global Market since it went public on 6 November, 2013. (Source: Wix.)
• More than 91% of Wix shareholders are made up of 554 separate institutional investors, with notable ones being Baillie Gifford and Company (10%), Blackrock Inc. (5.6%) and Acadian Assete Management (4.02%). (Source: Yahoo Finance.)
• 3.53% of Wix share holders are company insiders, with company CEO Avishai Abrahami owning approximately 1.68% of all Wix shares. (Source: Simply Wall St.)
• Wix not only sells stocks to institutional investors but also dedicates a significant portion of its earnings to a share-based compensation pool for its employees, managers, executives, and board members. Shares granted to employees typically have a vesting period before they can be earned and sold. (Source: Micro Axis.)

How many people work for Wix?

• Wix has around 5,500 full-time and part-time employees across 17 countries including Israel, the United States, Canda, the EU, the UK, India, Brazil and Singapore. (Source: Wix.)
• Based on information from LinkedIn, the majority of Wix employees — some 3,200 or so — are based in Israel. Around 1,200 Wix personnel are based in the US, while 600+ Wix employees are based in Ukraine, 370+ in Ireland, and 250+ in Lithuania. (Source: LinkedIn.)
• Wix employs over 200 writers as part of its ‘Wix Writers Guild’ team, whose mission according to the company is “to support Wix user success through our writing, craft stories about our products, inspire confidence, and create delightful user experiences every step of the way”. (Source: Wix.)
• Based on 2,000+ employee submissions on company review website Glassdoor, Wix employees (both past and present) rate Wix at 4.1 stars out of 5 overall as a place to work. Wix scores most highly in the category of ‘diversity and inclusion’ with 4.2 stars, with its lowest rating being for ‘senior management’ at 3.5 stars only. 72% of Wix employees would recommend working at Wix to a friend. (Source: Glassdoor.)

How many Wix websites are there?

• Builtwith.com estimates that over the course of its 18 year existence more than 11.96 million websites have been built using Wix. (Source: Builtwith.)
• Of the 8.56+ million Wix websites currently in existence, around 3.87 million of these are ecommerce stores. (Source: Builtwith.)
• Wix states that there are currently 250+ million users of the platform. (Source: Wix.)

The below table contains highlights for some key Wix growth statistics between 2018 and 2025.

Which countries is Wix popular in?

• Wix is used by web designers and ecommerce merchants in more than 190 countries around the world. (Source: Wix.)
• Builtwith estimates that of the 8.5+ million live Wix sites currently in operation, 1,104,713 of these are based in the USA — approximately 13% of all Wix websites. (Source: Builtwith.)

• The UK is Wix’s second biggest market with approximately 485,000 sites. Third place goes to Brazil with 232,000+ Wix sites. Wix’s fourth most popular market is Germany, with 202,000+ sites. Canada is Wix’s fifth biggest market, with 189,000+ Wix sites currently located there. (Source: Builtwith.)
• Wix’s home country of Israel has 21,533 Wix sites, making it Wix’s 26th biggest market. (Source: Builtwith.)

See the table below for a list of the full top ten countries for Wix sites.

Which companies use Wix?

• Wix is used by a large number of companies including Vevo, Intuit, Fujitsu Etoro and Clarins. (Source: Wix.)
• Wix is also used by a host of well-known companies to build secondary sites, microsites and marketing campaign websites. These companies include Starbucks, Coca-Cola, Nike, Deloitte, Air Asia and Fiverr. (Sources: My Codeless website.)
• Popular online art community website Deviant Art — which has over 75 million members and hosts 550+ million pieces of digital art — is built on Wix. In fact, Wix acquired Deviant Art for $36 million in 2017. (Source: Deviant Art.)

What is the gender breakdown of Wix users?

• According to Similarweb, 51.16% of visitors to Wix’s home page are female, while 48.84% are male. (Source: Similarweb.)

Where does Wix traffic come from?

• Wix receives an average of 44.1 million visits to its home page every month. (Source: Semrush.)
• Over 56% of traffic to Wix is direct traffic. Another 20% of Wix traffic is from organic search, while referral traffic accounts for around 17% of all traffic to Wix. (Source: Semrush.)

How old are Wix users?

• Over 46% of Wix users are under 35 years old. (Source: Similarweb.)
• The largest age group of Wix users is 25-34 year olds — they make up 29.19% of all Wix customers. The second largest group is users aged 35-44, who account for over one fifth of the platform’s users — 20.30% in total. (Source: Similarweb.)
• 6.94% of Wix users are aged 65 and over. (Source: Similarweb.)

What is Wix’s market share?

• According to Statista, Wix is the second most used website builder globally, with a market share of 13%. WordPress leads with 68%, while Squarespace ranks third at 8.5%. (Source: Statista.)
• Globally, Wix holds a 5% share of of the top one million websites built on hosted platforms, which places it in 3rd position behind Tilda and Squarespace in jint 2nd place (7% each), and well below Canadian ecommerce giant Shopify’s 55% share. (Source: Builtwith.)
• In terms of the top million US websites in the hosted websites category, Wix’s 28% puts it in second place, six percentage points behind Squarespace on 34%, and 3 points ahead of Shopify on 25%. (Source: Builtwith.)

What is Wix’s current revenue?

• Wix’s total revenue for the 2023 financial year was $1.56 million, up 13% year-over-year from $1.39 billion in 2022. (Source: Wix.)
• Wix’s revenue stream is broken down into two main categories: ‘Creative Subscriptions’ and ‘Business Solutions’.
• The ‘Creative Subscriptions’ stream is made up of the fees Wix users pay to build and host their websites on Wix.
• The ‘Business Solutions’ stream consists of income from additional Wix services, email marketing, payment processing, and apps.
• In Q3 2024, Wix reported total revenue of $444.7 million, a 13% increase year-over-year. (Source: Wix.)
• Creative Subscriptions revenue reached $318.8 million, up 10% year-over-year. (Source: Wix.)
• Business Solutions revenue amounted to $125.8 million, up 22% year-over-year. (Source: Wix.)
• Transaction revenue, a key part of Business Solutions, accounted for $54.3 million, increasing 23% year-over-year. (Source: Wix.)
• Partners revenue, which includes revenue from agencies, resellers, and B2B collaborations, totaled $155.2 million, reflecting a 30% year-over-year increase. (Source: Wix.)
• Wix’s ‘Annualized Recurring Revenue’ (ARR) from its Creative Subscriptions stream reached $1.31 billion in Q3 2024, an 11% increase year-over-year. (Source: Wix.)
• Total bookings in Q3 2024 amounted to $449.8 million, representing a 16% increase year-over-year. (Source: Wix.)
• Creative Subscriptions bookings totaled $326.6 million, up 15% year-over-year. (Source: Wix.)
• Business Solutions bookings stood at $123.1 million, reflecting 17% year-over-year growth. (Source: Wix.)

How much is Wix stock worth?

• Wix shares are currently valued at $227.42 per share. (Source: Yahoo Finance.)
• When Wix debuted on the Nasdaq in 2013, it sold 7.7 million shares at $16.50, giving the company a valuation of around $750 million. (Source: Venture Beat.)
• Over the last 12 months, Wix shares have increased by more than $150 per share, rising from $76.83 to $227.42 at the time of writing in February 2025.( Source: Yahoo Finance.)
• Wix’s shares reached their highest ever value of $353.09 on 9th February 2023. (Source: Macro Trends.)
• Wix has a market capitalization of $12.27 billion, a large increase from $4.5 billion at the start of 2023. (Source: Companies Market Cap.)

What companies has Wix acquired?

• Wix has made a total of 12 acquisitions over its 17 year history. Companies Wix has acquired include Appixia (a mobile commerce app), OpenRest (An online ordering system for restaurants), Deviant Art (an online art community), Inkfrog (eBay and Amazon listing software), Rise.ai (a gift card tool), and Modalyst (a dropshipping platform). (Source: Wikipedia.)

How many people use Wix Payments?

• According to Builtwith, around 24,000 Wix subscribers make use of Wix’s in-house payment service, ‘Wix Payments,’ to process payment transactions on their websites. (Source: Builtwith.)

How many Wix themes are available?

• There are currently 920 free templates to choose from in the Wix template library. These include 129 online store templates, 107 events templates, 76 restaurant templates, and 69 blog templates among many others. (Source: Wix.)

How many Wix apps are available?

• Wix’s App Marketplace contains around 1,184 apps and plugins that can be added to Wix websites. These include 260+ apps related to ecommerce,140+ marketing apps, and around 85 apps that let you add design features to your site. (Source: Wix.)
• Wix’s app offering includes a range of 53 ‘Made by Wix’ apps including apps for adding galleries, bookings features, live chat, online courses and forums to your website.
• Wix reports that there were more than 2.5 million app installs of third-party apps on the platform in 2022. (Source: Wix.)
• Wix gives third-party app developers 100% of revenue generated through the sale of their apps during the app’s first year, after which Wix receives a 20% share of app revenues. (Source: Wix.)
• Wix has 36 apps to assist website owners manage bookings on their websites, and these apps collectively processed 54+ million bookings through Wix sites in 2022. (Source: Wix.)

What are the main alternatives to Wix?

Today, there are over 1.11 billion websites worldwide, with about 250,000 new ones added every day. In this diverse and ever-expanding digital landscape, Wix faces stiff competition from several other website builders and ecommerce platforms.

Shopify is a key Wix competitor in the ecommerce website market.

• There are over 5.5 million ecommerce stores built on Shopify (almost 2 million more than Wix), and Shopify holds a 26% share of the top one million ecommerce websites.
• Shopify has a market share of over 10% of the global ecommerce platform market. (Source: Statista.)
• Shopify’s app store contains more than 10 times as many apps as the Wix equivalent. (Source: Shopify.)

You can learn more about how Shopify compares to Wix in our detailed comparison of the two platforms.

Another key Wix competitor is Squarespace, which gives users a similar mix of content presentations tools, ecommerce features and an easy-to-use drag and drop page editor.

• According to Builtwith, there are over 5.6 million Squarespace websites and at least 10% of these are used for ecommerce selling. You can read our in-depth Wix vs Squarespace comparison for a detailed look at how these two tools stack up against each other.

Webflow is another website builder comparable to Wix, renowned for its capability to produce visually appealing websites. Although it’s less popular with a smaller user base (606K sites) and demands more effort to learn compared to Wix, Webflow stands out for offering extensive website design customization. It also boasts a powerful animation feature, allowing users to create unique, interactive animations for their sites.

Read more about Webflow in our full Webflow review, or learn how it compares to Wix in our deep dive into Wix vs Webflow.

Other interesting facts about Wix

• According to Zacks Equity Research, if you had invested $1,000 in Wix shares in December 2013, your investment would have grown to $5,156.10 by December 4, 2023, marking a 415.61% increase. In the same period, the S&P 500 experienced a rise of 154.44%, while the price of gold saw an increase of 60.06%. (Source: Yahoo Finance.)
• Wix sponsors an annual design competition entitled ‘On The Rise’ in conjunction with the ‘OFFF Barcelona’ design festival. There are 7 competition categories: Type, Graphic Design, Creative/Art Direction, Illustration, 3D/Motion, Web Immersive/New Media, Overall Standout Portfolio. The prizes include a chance to speak at the OFFF festival, a mentoring session, and free travel and accommodation to the event. (Source: Wix.)
• Wix is the website builder of choice for the award-winning Johnny Cash Museum in Nashville, Tennessee. (Source : Builtwith.)