I recently had the pleasure of appearing on Greg Elfrink’s excellent ‘Opportunity Podcast’ show for Empire Flippers to discuss how to scale a Shopify business using some of the platform’s ‘hidden’ or overlooked features.
Empire Flippers is a leading M&A broker specialising in selling online businesses.
We covered a lot of ground, with our conversation taking in a wide range of Shopify-related topics including blogging, SEO, abandoned carts, the best Shopify apps and the evolution of ecommerce platforms in general.
You’ll find the episode on all the major podcast platforms (or see above for an embed of the Spotify version). Key topics that you might find interesting can be found at the below spots:
- The most common pain points Shopify merchants face (02:15)
- Why Shopify merchants tend to focus on paid ads over traditional SEO (03:40)
- Why ecommerce SEO is easier than affiliate SEO (05:43)
- Quick SEO wins for Shopify (09:45)
- Hidden Shopify features that many merchants aren’t aware of (12:23)
- Shopify’s free email marketing tool (18:18)
- Creating an effective abandon cart structure in Shopify (22:25)
- Integrating apps into your Shopify store — and which apps you should use (27:03)
- Why merchants should choose Shopify over other ecommerce platforms (29:44)
- How eCommerce has evolved in the last 10 years (31:47)
I also interviewed Greg recently on another Shopify-related topic, namely how to sell a Shopify store. You can watch a video of our conversation below.
No comments